- Up to 25 named target accounts
- Buying committee mapped per account
- Messaging written per role
- One email and LinkedIn sequence
- Core content assets for the programme
- Report of sends and engagement
Win the accounts you name with account based marketing
A focused 1:few programme for B2B teams in Bangladesh and beyond. We pick 25 to 50 target accounts with you, map the people who decide, and run one coordinated email, LinkedIn and content programme aimed straight at them.
Call: 01891716130 · or message us on WhatsApp
- A named list of 25 to 50 target accounts, agreed with you
- The buying committee mapped for each account
- Messaging written for each committee role
- Coordinated email and LinkedIn sequences
- The content assets the programme needs
- A plain report of what was sent and how accounts engaged
93% client retention, growing with repeat customers & word of mouth
Three ways to run the programme
Pick the size of the account list and the depth of personalisation you need. Every tier is scoped to your accounts and quoted before you commit. Nothing here is a fixed shrink-wrapped product.
- 25 to 50 named target accounts
- Committee map and role messaging
- Multi-step email and LinkedIn sequences
- Content assets built for the programme
- Coordinated cadence across channels
- Regular engagement reporting
- Everything in Growth
- Multiple account clusters at once
- Deeper per-account personalisation
- Additional content formats as needed
- Execution run by our specialist teams
Pricing is scoped per programme on our pricing page Discuss scope on WhatsApp Priced by accounts, channels and depth
What the programme commits to
This is a newly opened service, so we do not show a client outcome we have not earned. Here is exactly what the programme delivers and how it runs, stated plainly, so you can judge it on the process and the price rather than a number we cannot stand behind.
// programme scope, stated plainly (no client outcome claimed on a new service)
$ cmbd scope --show programme,method
▲ programme scope · WHAT YOU GET
▲ how we run it · METHOD
// note: new service · process and price shown openly, client results published once earned
Account based marketing services, explained
What ABM is, what 1:few means, how we pick the accounts, how the coordinated programme runs, what you get each month, and what it costs.
Most B2B marketing casts wide and hopes the right companies turn up. Account based marketing does the opposite. You name the companies you most want to win, then aim everything at the people inside them who decide.
Account based marketing treats a chosen list of accounts as the whole market. Instead of measuring how many leads arrived, you measure how the accounts you care about are engaging. It suits B2B, where deals are few, considered, and worth a lot each.
Our approach is 1:few, not enterprise 1:1. We group 25 to 50 accounts that share a problem, so one well-built programme reaches the whole cluster. It is the practical middle ground: more focused than broad demand generation, more affordable than a bespoke programme per account.
What 1:few means in practice
1:1 ABM builds a custom programme for a single large account, which only makes sense for a handful of enterprise targets. 1:few keeps the personalisation that makes ABM work, but spreads it across a cluster of similar accounts so the economics add up for a normal B2B team.
A named account list
The programme starts from a list of real companies you want to win, not an anonymous audience. Everyone knows exactly who we are trying to reach.
People, not logos
Inside each account we reach the committee that signs off, and address the question each role is really asking rather than a single generic pitch.
One coordinated programme
Email, LinkedIn and content run as a single programme, so an account sees a consistent message in more than one place instead of disconnected campaigns.
Engagement you can read
We report on what was sent and how the named accounts responded, so you can see the list warming rather than counting anonymous clicks.
Who account based marketing is for
ABM is not for every business. It earns its keep when the deals are large enough, and the target companies few enough, to justify treating each one as a market. If you recognise your company below, a 1:few programme is likely a good fit.
- B2B, SaaS and IT-services companies
- Considered deals with more than one decision maker
- A clear idea of the companies you want to win
- Sales and marketing willing to work off one list
- Teams selling into the US, UK or Gulf markets
- Founders tired of chasing low-fit inbound leads
If your deals are small and high-volume, broad demand generation usually serves you better, and we will say so rather than sell you a programme you do not need.
Step one: choose the target accounts
The whole programme rests on the list. Get the accounts right and everything downstream gets easier. We build the list with you, starting from evidence rather than a wish list.
We look at your strongest current customers, the deals you closed fastest, and the traits they share, then propose a list of 25 to 50 companies that match. You approve it before anything launches, so the programme only ever runs against accounts you actually want.
Fit
Firmographics that match your strongest customers: size, sector, model and the problem you solve well for them.
Triggers
Signals that a company may be in market now, such as a new hire, a funding round or a public initiative that fits your offer.
Reachability
Whether we can actually identify and contact the committee. An account we cannot reach is not a target, however attractive.
Value
The size of the opportunity, so the effort of a focused programme is worth it for each account on the list.
Step two: map the buying committee
In a B2B account, no one person buys alone. Several people shape the decision, and each is asking a different question. We map that committee for every account and write the message each role needs to hear.
The economic buyer and the champion
The buyer signs off and wants the business case and the risk. The champion feels the problem daily and will sell your case internally if you make them look good doing it.
The user and the blocker
The user lives with the tool and cares about fit and effort. The blocker, often in finance, legal or IT, looks for a reason to say no. We answer that objection before it is raised.
Messaging per role
We write the core message once, then shape it for each role so the buyer, the champion and the user each hear the part that matters to them, without the pitch turning vague.
If your message tries to appeal to everyone on the committee at once, it convinces no one of them.
Step three: run one coordinated programme
With the list agreed and the committee mapped, we run a single coordinated programme across three channels. They reinforce each other, so a named account meets a consistent message in more than one place.
Sequenced, personalised email to the committee, written per role. This is warm, targeted email to a named list, run within our sending standards, not untargeted bulk mail.
Coordinated LinkedIn touches to the same people: connection, useful content and considered conversation, timed to sit alongside the email rather than compete with it.
Content
The assets the programme needs to be credible: a landing page, a short guide or case for the cluster, and the pieces that give the email and LinkedIn touches something worth opening.
One cadence
The three channels run on one calendar, so touches build on each other. We track engagement per account and adjust the cadence as the list warms.
Cold outbound at volume is a separate discipline with its own infrastructure and rules. This programme is a focused, permission-minded 1:few effort against a named list, and we keep it that way.
What you get each month
The deliverables are concrete, so you always know what the programme buys.
The account list and committee map
The agreed list of target accounts with the committee roles identified for each, kept current as accounts move in and out.
The messaging and sequences
Messaging per committee role, plus the email and LinkedIn sequences that carry it, ready to run and yours to keep.
The content assets
The landing page, guide or case, and supporting pieces the programme needs to give each touch something worth engaging with.
An engagement report
A plain report of what was sent and how named accounts engaged, so you can see the list warming and decide what to adjust next.
What an account based marketing programme costs
Because the work is scoped to your accounts, there is no single sticker price. A Starter programme against up to 25 accounts costs less than a Growth programme across 25 to 50, which costs less than a Custom programme running several clusters in parallel.
Cost is driven by three things: how many accounts you target, how many channels you run, and how deep the personalisation goes. We scope it against your list and quote before you commit.
An account based marketing agency in Bangladesh, working globally
We are a B2B marketing agency in Bangladesh, and we run ABM programmes for teams here and abroad. Being based in Dhaka keeps the cost of a focused programme sensible, while the method travels. Whether you sell locally or into the US, UK or Gulf markets, the programme is built around your accounts, not our location.
What we will not promise
This is a newly opened service, so we will not quote a client result we have not earned, and we will not promise a fixed number of meetings or an overnight win. What we commit to is a named list you approve, a coordinated programme run properly, and an honest report of how your accounts respond.
Where to start
Start with a short conversation. Message us on WhatsApp or request a free analysis, and we will talk through your ideal accounts and your offer. If ABM fits, we propose an account list and build the programme. If it does not, we will tell you plainly.
Frequently asked questions
The questions teams ask most about account based marketing services, answered straight.
Q. What is account based marketing?
Account based marketing treats a named list of target accounts as the market, instead of casting wide for any lead. You pick the companies you most want to win, map the people who decide inside each one, and run coordinated email, LinkedIn and content aimed at them.
Q. What does 1:few mean, and how is it different from 1:1 ABM?
Enterprise 1:1 ABM builds a bespoke programme for a single large account. Our 1:few approach groups 25 to 50 similar accounts that share a problem, so one well-targeted programme reaches the whole cluster. It is the practical model for most B2B teams.
Q. Which channels does the programme use?
One coordinated programme across email, LinkedIn and content, so the same account sees a consistent message in more than one place. The channels reinforce each other rather than run as separate campaigns.
Q. Who chooses the target account list?
You and us together. We start from your strongest current customers and your win patterns, propose an account list and the committee roles to reach, and you approve it before launch.
Q. What do you deliver each month?
The agreed account list and committee map, the messaging per role, the email and LinkedIn sequences, the content assets the programme needs, and a plain report of what was sent and how accounts engaged.
Q. Do you have account based marketing case studies yet?
This is a newly opened service, so we do not publish a client outcome we did not earn. We describe the process, the deliverables and the price openly, and we will publish client results once we have earned them.
Q. What does an account based marketing programme cost?
It is scoped per programme, based on the number of accounts, the channels and the depth of personalisation. Send us your target accounts on WhatsApp and we reply with a scope and a price. Current rates are on our pricing page.
Q. How do we get started?
Message us on WhatsApp or request a free analysis. We hold a short call to understand your ideal accounts and your offer, then propose an account list and a scope. If it fits, we build the programme.
Tell us about your target accounts
Share your offer and the companies you want to win. We reply with a read on fit and a recommended next step.
Account based marketing, aimed at your list
A 1:few programme across email, LinkedIn and content, run against 25 to 50 accounts you approve first. Message us now, or request a free analysis of your target accounts.
