Facebook and Instagram held by one senior person who sets the account structure, the audience approach and the creative testing plan, then briefs your designer to produce the work. We work with your team, never with your clients. Flat monthly fee, never a percentage of ad spend, and your media budget stays on your own billing.
Call: 01891716130 · or message us on WhatsApp
Businesses we have worked with in Bangladesh and abroad
Priced per month, per ad account, in addition to your media budget. Agencies running this white label under their own name pay the same rate and resell at their own margin.
Fees quoted in BDT and exclude media budget, USD figures are indicative and settled at the invoice date rate Scope it on WhatsApp See every service on our pricing page
The operating rhythm on this page, one owner on the channel, a written plan, weekly accountability and a monthly report that says plainly what to cut, is the one used in house at Brain Station 23, where inbound pipeline grew by a multiple of 43 over the period measured. That is an in house result from an in house role, not an agency client outcome, and it is shown as proof of method rather than as a promise of your numbers.
// retainer standard vs in house track record (not a client outcome)
$ cmbd scope --show standard,in-house
▲ retainer standard · WHAT YOU GET
▲ in house at Brain Station 23 · FOUNDER, INBOUND
// note: in house result · shared as method proof, not a client outcome
What carries over is the rhythm rather than the number: one owner on the account, a written testing plan, weekly accountability, and a monthly report that says plainly which angle is finished and which one deserves more budget.
The problem it solves, what the retainer owns and the working time each piece takes, how the first 90 days run, how white label works, and who it fits.
Meta stopped being a targeting game some time ago. The auction reads the creative, works out who it looks like it is for, and finds those people faster than any interest stack a buyer can assemble by hand. That is why a broad audience carrying six genuinely different angles usually outperforms a carefully layered interest build running two videos.
The lever moved from the audience panel to the ad itself, and a lot of accounts never moved with it. So the work that decides the result sits upstream of the campaign. Someone has to choose which promise gets tested this month, which objection an ad is built to answer, which format carries which idea, and what gets retired when frequency climbs and the hook stops earning the first three seconds.
Most agencies have a person who can build the campaign. Fewer have a person whose job is deciding what goes into it. This retainer is that person. Your fractional lead sets the structure, writes the briefs, reads the results and tells you whether a flat month was a hook problem or an offer problem, because those two get fixed in completely different places.
The hours shown are per unit of work, not a monthly total. A brief takes the same time whether you buy four or nine of them, and your package hours decide how many of each piece runs in a given month. The retainer is bought as scope, not as a timesheet, and work beyond the agreed scope is quoted in writing before it starts.
Creative production is not included. The angles, hooks, offers, formats and testing plan arrive as written briefs. Your designer or video editor produces the assets, or a specialist production team is introduced for the job. On Meta this is the assumption worth correcting on day one, because the account needs a steady supply of new material and it has to come from somewhere with capacity every week.
This page covers Meta only, Facebook and Instagram. When Google, LinkedIn or the split between them is also in question, the Fractional Paid Media Lead retainer holds every paid channel under one owner, and the Fractional Inbound Head retainer adds organic search to the same seat.
Access to Business Manager, the ad account, the pixel and the catalogue on day one. Tracking is verified before anything is judged, because since the ATT prompt a large share of conversions are modelled rather than observed, and an account read on broken events gets fixed in the wrong place. Ends with the audit and the 90 day plan.
Wasted spend cut first, since that pays for the retainer before anything else does. Structure rebuilt where budget is split across ad sets too small to exit the learning phase, exclusions cleaned, and the first brief batch goes to your designer so the angle list starts widening.
Honest read on cost per result and on which angles carried it. Budget moved toward what worked, cut from what did not, and the next quarter testing plan handed over. The month 3 report is the one to judge the retainer on.
Your agency stays the face of the account. We do not attend your client calls, pitches or quarterly reviews, and we do not contact your clients unless you ask for it in writing. Direction, briefs, budget decisions and the written report come to your team, and your team presents them as its own.
Before a client call you get the report, the numbers and the talking points a day ahead, plus a 20 minute prep session when the account is complex. On the Fractional Meta Ads Lead and Embedded tiers the monthly report is formatted for your team to present unchanged. The Advisory report is written for internal use.
That boundary is also why the same person can hold structure and budget decisions without ever sitting between you and your client. Agencies running this under their own name pay the same rate and resell at their own margin.
It is a poor fit if you want ad creative produced here, a guaranteed return on ad spend, a percentage of spend arrangement, or someone to run Google, LinkedIn, TikTok, programmatic or affiliate. This page covers Meta only, Facebook and Instagram. Briefs are written here and produced by your team.
The minimum term is set at 3 months for the same reason, so both sides get a clean exit at the month 3 report with the account, the briefs, the testing log and the plan left in your hands.
Start with a scoping call of about thirty minutes. Bring the ad account, the current monthly spend, who produces your creative and the number you are actually trying to move. You leave with a package recommendation and a rough first 90 days, whether or not you sign. If the honest answer is that your spend or your creative supply does not yet justify a retainer, that is what you will hear.
If the read matters more than the ownership right now, the Account Audit and 90 Day Plan is the no commitment way in, and its fee counts in full toward your first month if you move to a retainer inside 30 days. You can also browse every service on the services page.
The questions agencies and in house teams ask before they hand a Meta account to one owner.
A senior paid social owner on a part time retainer instead of a full time hire. One person holds the account structure, the audience approach, the creative testing plan and the monthly read, working with your team on a fixed weekly rhythm.
The Fractional Meta Ads Lead package is BDT 1,20,000 per month, approx USD 1,000, for approx 18 hours of work with a 3 month minimum. Lighter and deeper tiers run from BDT 70,000 to BDT 1,80,000 per month depending on scope. Every fee is flat and excludes your media budget. See the packages above.
No, and this one is worth reading twice, because on Meta most buyers assume otherwise. The angle, the hook, the offer, the format and the first three seconds are specified in a written brief. Your designer or video editor produces the asset, or a specialist production team is introduced for the job so you are not paying a lead rate for editing.
Because the creative now does most of the targeting. Meta reads who responds to an ad and finds more of them, usually faster and at lower cost than a hand built interest stack that also splits budget across ad sets too small to exit the learning phase. Broad plus several distinct angles gives the auction more to work with. Narrow stacks still earn their place in some accounts, mostly small markets and tightly defined B2B, which is decided per account rather than by rule.
It depends on spend against audience size, so the trigger is data rather than a calendar. Watch frequency, three second retention and the cost per result on the winning ad drifting up while the audience stays the same. The more useful point is that an account needs a volume of angles, not a volume of edits. Ten crops of one video are one idea tested ten times, and it fatigues as one idea.
Read where people stop. Weak three second views and thumb stop rates with an acceptable landing page conversion rate points at the hook, and that is fixed with new openings and formats. Healthy engagement, plenty of clicks and a landing page that does not convert points at the offer, the price or the proof, and no new video repairs that. Sending an offer problem to your editor burns a month of production capacity, which is why the diagnosis is written down before briefs are issued.
Since the ATT prompt a meaningful share of Meta conversions are modelled and attributed inside a click or view window, while your CRM counts records with names on them. Meta usually reports the larger figure. The rule used here is that the CRM is the number the business is run on, and Meta reporting is the signal used to steer the account inside the platform. Conversions API and clean event setup narrow the gap. They do not close it, and anyone claiming they do is selling something.
No. The fee is flat and published on this page. Percentage pricing rewards the manager for spending more of your money, which corrupts the exact recommendation you are paying for on a channel where the right answer is sometimes to spend less.
You do, directly to Meta on your own billing. Your media budget is separate from the retainer fee and never passes through us.
No. Client calls, pitches and quarterly reviews are run by your team. You get the report, the numbers and the talking points a day before the call, plus a 20 minute prep session when the account is complex. That keeps the engagement white label and keeps the client relationship yours.
Availability is capped at three active retainers in total, counted across every fractional retainer offered, the SEO Lead, the Inbound Head, the Paid Media Lead and the single channel pages. When the calendar is full, new work gets a start date rather than a waitlist that never moves.
Yes, and most teams should. The one time Account Audit and 90 Day Plan is priced above and credited in full against your first retainer month if you start one inside 30 days.
Take the neighbouring retainer rather than stacking two. The Fractional Google Ads Lead page covers search and shopping on the same weekly rhythm, and the Fractional Paid Media Lead page holds every paid channel under one owner when the budget split itself is the question.
Stop. The minimum term is 3 months on Meta Ads Advisory and Fractional Meta Ads Lead, and 6 months on Embedded Meta Ads Director, so both sides get a clean exit at the month 3 report, with the account, the briefs, the testing log and the plan left in your hands.
Share the site, who is already executing and the number you want to move. We reply with the package that fits and a time for a scoping call.
Retainers start at BDT 70,000 per month, flat and excluding your media budget, white label, with your team fronting every client call. Message us now for a scoping call, or request a free analysis first.