Organic search, Google Ads, Meta Ads and the conversion path owned by one senior person who answers for blended cost per lead, not for one channel and its vanity number. We work with your team, never with your clients. Flat monthly fee, never a percentage of ad spend, and your media budget stays on your own billing.
Call: 01891716130 · or message us on WhatsApp
Businesses we have worked with in Bangladesh and abroad
Priced per month, per brand, in addition to your media budget. Agencies running this white label under their own name pay the same rate and resell at their own margin.
Fees quoted in BDT and exclude media budget, USD figures are indicative and settled at the invoice date rate Scope it on WhatsApp See every service on our pricing page
The operating rhythm on this page, one owner across channels, a written plan, weekly accountability and a blended monthly report, is the one used in house at Brain Station 23, where inbound pipeline grew by a multiple of 43 over the period measured. That is an in house result from an in house role, not an agency client outcome, and it is shown as proof of method rather than as a promise of your numbers.
// retainer standard vs in house track record (not a client outcome)
$ cmbd scope --show standard,in-house
▲ retainer standard · WHAT YOU GET
▲ in house at Brain Station 23 · FOUNDER, INBOUND
// note: in house result · shared as method proof, not a client outcome
What carries over is the rhythm rather than the number: one owner across every channel, a written plan, weekly accountability, and a monthly report that says plainly which channel is not paying its way.
The problem it solves, what the retainer owns and the working time each piece takes, how the first 90 days run, how white label works, and who it fits.
The usual setup is an SEO person, a paid person, and a founder in the middle trying to work out why the cost per lead moved. Each side reports its own channel and both look fine. The budget question, whether the next fifty thousand taka should go to content or to Google Ads, has no owner.
This retainer gives that question one owner. The same person sets the keyword map and the campaign structure, so the search terms you pay for and the pages you rank for stop competing, and the monthly report shows one blended cost per lead across every channel.
Nothing about that requires a full time salary. It requires one senior person with the authority to move budget between channels and the obligation to explain the move in writing, which is what you are buying here.
The hours shown are per unit of work, not a monthly total. A brief takes the same time whether you buy five or eight of them, and your package hours decide how many of each piece runs in a given month. The retainer is bought as scope, not as a timesheet, and work beyond the agreed scope is quoted in writing before it starts.
Platforms covered are Google Ads including Search, Performance Max and YouTube, Meta Ads across Facebook and Instagram, and LinkedIn Ads on the Embedded Inbound Director tier where the audience justifies it. TikTok, programmatic and affiliate are not covered.
Access to the ad accounts, Search Console, Analytics and the CMS on day one. Tracking is verified before anything is judged, because most channel arguments turn out to be a tracking problem. Ends with the audit, the channel plan and one blended target.
Wasted spend is cut first, because that money comes back without waiting for a ranking or a new page. Campaign structure rebuilt where needed, negatives and search terms cleaned, the first brief batch handed to your writers and designer, technical SEO blockers cleared with your developer.
The first honest read on blended cost per lead. Budget moved toward what worked and cut from what did not, and the next quarter channel plan handed over. The month 3 report is the one to judge the retainer on.
Your agency stays the face of the account. We do not attend your client calls, pitches or quarterly reviews, and we do not contact your clients unless you ask for it in writing. Direction, briefs, budget decisions and the written report come to your team, and your team presents them as its own.
Before a client call you get the report, the numbers and the talking points a day ahead, plus a 20 minute prep session when the account is complex. On the Fractional Inbound Head and Embedded tiers the monthly report is formatted for your team to present unchanged. The Advisory report is written for internal use.
That boundary is also why the same person can hold budget authority without ever sitting between you and your client. Agencies running this under their own name pay the same rate and resell at their own margin.
It is a poor fit if you want a guaranteed cost per lead, a percentage of spend arrangement, ad creative produced here, or someone to run TikTok and programmatic. Direction and briefs are provided, while video and static production stay with your designer.
Start with a scoping call of about thirty minutes. Bring the site, the ad accounts, the current team and the number you are actually trying to move. You leave with a package recommendation and a rough first 90 days, whether or not you sign. If the honest answer is that your spend does not yet justify a retainer, that is what you will hear.
If the plan matters more than the ownership right now, the Inbound Audit and Channel Plan is the no commitment way in, and its fee counts in full toward your first month if you move to a retainer inside 30 days. You can also browse every service on the services page.
The questions agencies and B2B teams ask before they hand search and paid to one owner.
A senior marketer who owns every channel a buyer arrives through, organic search and paid, on a part time retainer instead of a full time hire. One person sets the plan, holds the budget split and answers for the blended number, while your own team keeps doing the execution.
Because the expensive decisions sit between the channels, not inside them. Which keywords to buy and which to earn, whether a landing page problem is really a content problem, where the next unit of budget goes. Two specialists each optimise their own half and nobody owns that middle.
The Fractional Inbound Head package is BDT 1,90,000 per month, approx USD 1,585, for approx 26 hours of work with a 3 month minimum. Lighter and deeper tiers run from BDT 1,10,000 to BDT 3,00,000 per month depending on scope. Every fee is flat and excludes your media budget. See the packages above.
No. The fee is flat and published on this page. Percentage pricing rewards the manager for spending more of your money, which corrupts the exact recommendation you are paying for.
You do, directly to Google and Meta on your own billing. Your media budget is separate from the retainer fee and never passes through us.
Take the narrower retainer instead. The Fractional SEO Lead retainer covers organic only, with the same weekly rhythm and the same reporting, and its own page carries the packages.
Google Ads including Search, Performance Max and YouTube, Meta Ads across Facebook and Instagram, and LinkedIn Ads on the Embedded Inbound Director tier where the audience justifies it. TikTok, programmatic and affiliate are not covered.
No. The angle, the offer, the hook and the testing plan are specified in a brief. Your designer or video editor produces it, or a specialist team is introduced for the job, so you are never paying a lead rate for production work.
No. Client calls, pitches and quarterly reviews are run by your team. You get the report, the numbers and the talking points a day before the call, plus a 20 minute prep session when the account is complex. That keeps the engagement white label and keeps the client relationship yours.
The retainers suit media budgets roughly between USD 2,000 and USD 50,000 a month across platforms. Below that range the Inbound Advisory tier is the honest choice, because the spend cannot carry a full retainer.
Availability is capped at three active retainers in total, counted across this retainer and the SEO only one. When the calendar is full, new work gets a start date rather than a waitlist that never moves.
Yes, and most teams should. The one time Inbound Audit and Channel Plan is priced above and credited in full against your first retainer month if you start one inside 30 days.
Stop. The minimum term is 3 months on Inbound Advisory and Fractional Inbound Head, and 6 months on Embedded Inbound Director, so both sides get a clean exit at the month 3 report, with the accounts, the documents and the plan left in your hands.
Share the site, who is already executing and the number you want to move. We reply with the package that fits and a time for a scoping call.
Retainers start at BDT 1,10,000 per month, flat and excluding your media budget, white label, with your team fronting every client call. Message us now for a scoping call, or request a free analysis first.