One person owns the account structure, the search terms, the bid and budget calls and the monthly read across Search, Performance Max, Shopping, Demand Gen and YouTube. We work with your team, never with your clients. Flat monthly fee, never a percentage of ad spend, and your media budget stays on your own billing.
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Businesses we have worked with in Bangladesh and abroad
Priced per month, per account, in addition to your media budget. Agencies running this white label under their own name pay the same rate and resell at their own margin.
Every retainer includes the weekly working session and the monthly report On the lead tier the audit and the 90 day plan run inside month one rather than being billed separately
Fees quoted in BDT and exclude media budget, USD figures are indicative and settled at the invoice date rate Scope it on WhatsApp See every service on our pricing page
The operating rhythm on this page, one owner on the account, a written plan, weekly accountability and a monthly report tied to outcomes rather than clicks, is the one used in house at Brain Station 23, where inbound pipeline grew by a multiple of 43 over the period measured. That is an in house result from an in house role, not an agency client outcome, and it is shown as proof of method rather than as a promise of your numbers.
// retainer standard vs in house track record (not a client outcome)
$ cmbd scope --show standard,in-house
▲ retainer standard · WHAT YOU GET
▲ in house at Brain Station 23 · FOUNDER, INBOUND
// note: in house result · shared as method proof, not a client outcome
What carries over is the rhythm rather than the number: one owner on the account, a written plan, weekly accountability, and a monthly report that says plainly what the spend bought and what changes because of it.
The problem it solves, what the retainer owns and the working time each piece takes, how the first 90 days run, how white label works, and who it fits.
Most accounts that look broken are not underperforming, they are unowned. Someone set them up, someone else tops up the budget, and nobody has opened the search terms report in six weeks.
Broad and phrase match drift into queries nobody would have chosen to bid on, Performance Max quietly absorbs the brand searches that would have converted anyway, and the dashboard still says conversions are up.
That gap between conversions counted in the interface and revenue banked in the business is where the money goes. Duplicate conversion actions, form fills that never answer the phone, a thank you page firing again on refresh, closed deals never imported back. A fractional Google Ads lead holds one thread: what did the spend actually buy, and what changes next month because of it.
The second job is protecting the account from its own automation. Target CPA and target ROAS behave sensibly with steady conversion volume and badly when data is thin, where a target set from thirty conversions across four campaigns starts throttling impressions until the account looks like a demand problem. Knowing when to feed the bidding and when to take the wheel back is a judgement call, and it needs someone accountable for it.
The hours shown are per unit of work, not a monthly total. A landing page brief takes the same time whether you buy three or six of them, and your package decides how many of each piece runs in a given month. The retainer is bought as scope, not as a timesheet, and work beyond the agreed scope is quoted in writing before it starts.
Campaign types covered are Search, Performance Max, Shopping, Demand Gen and YouTube. Meta, LinkedIn, TikTok, programmatic and affiliate are not covered on this page.
Access to the Ads account, Analytics, Merchant Center and Tag Manager on day one. Tracking is verified before anything is judged, because most performance arguments turn out to be a counting problem. Ends with the audit and the 90 day plan in writing.
Wasted spend cut first, since that pays for the retainer first. Negatives applied, structure rebuilt where it fights itself, brand separated from non brand, feed and asset group direction handed over, first landing page briefs to your team.
An honest read on what the spend bought. Budget moved toward what worked and cut from what did not, targets adjusted with enough data behind them, next quarter planned. The month 3 report is the one to judge the retainer on.
The buyer here is usually an agency, and the agency stays the face of the work. We do not attend your client calls, pitches or quarterly reviews, and we do not contact your clients unless you ask for it in writing. Direction, briefs, budget decisions and the written report come to your team, and your team presents them as its own.
Before a client call you get the report, the numbers and the talking points a day ahead, plus a 20 minute prep session when the account is complex. On the Fractional Google Ads Lead and Embedded tiers the monthly report is formatted for your team to present unchanged. The Advisory report is written for internal use.
That boundary is also why the same person can hold the budget call without ever sitting between you and your client. Agencies running this under their own name pay the same rate and resell at their own margin.
It is a poor fit if you want a guaranteed cost per acquisition, a percentage of spend arrangement, ad creative or video produced here, or another channel run alongside. Meta, LinkedIn, TikTok, programmatic and affiliate are not covered on this page. Direction and briefs are provided, production stays with your designer and your developer.
Start with a scoping call of about thirty minutes. Bring the account, the current monthly spend, who executes today and the number you are actually trying to move. You leave with a package recommendation and a rough first 90 days, whether or not you sign. If the honest answer is that your spend does not yet justify a retainer, that is what you will hear.
If the diagnosis matters more than the ownership right now, the Account Audit and 90 Day Plan is the no commitment way in, and its fee counts in full toward your first month if you move to a retainer inside 30 days. You can also browse every service on the services page.
The questions agencies and in house teams ask before they hand one Google Ads account to an outside owner.
Owns one Google Ads account on a part time retainer instead of a full time hire. Sets the structure, decides budgets and targets, works the search terms, directs Performance Max and the feed, briefs the landing pages, and writes the monthly read. On the Advisory tier your team executes, on the lead tier we have hands in the account.
No. The fee is flat and published above. Percentage pricing rewards the manager for spending more of your money, which corrupts the exact recommendation you are paying for. It also raises the fee in the month you are told to scale back, which nobody should have to argue against.
You do, directly to Google on your own billing, or your client does on theirs. Media budget never passes through here, and every fee on this page excludes it.
No. Client calls, pitches and quarterly reviews are run by your team. You get the report, the numbers and the talking points a day before the call, plus a 20 minute prep session when the account is complex. The buyer here is usually an agency, and the agency stays the face of the work.
Search, Performance Max, Shopping, Demand Gen and YouTube. Meta, LinkedIn, TikTok, programmatic and affiliate are not covered on this retainer.
Not as a reflex. The first question is whether it earns its budget or cannibalises brand searches that would have converted anyway. Brand exclusions, a separate brand search campaign and clearer asset group themes usually settle it. If it still cannot answer for itself against a clean read, budget moves elsewhere.
With what each conversion action counts and which ones are set as primary. Duplicate actions, page view conversions and outcomes that never return from the CRM all inflate the same report. Where your CRM allows it, offline conversion import is set up so bidding learns from closed deals rather than from form fills.
Usually not. A Shopping feed is a content problem before it is a bidding problem. Titles, product types, GTINs, availability and image quality decide what you are eligible to show against, and no bid strategy rescues a feed that describes the products badly. Feed direction is included, with the changes specified for whoever owns your catalogue.
Take the Advisory tier or the one off audit instead. At that level there is not enough weekly data for hands in management to be worth what it costs, and the honest move is direction plus a clean plan your own team executes.
Stop. The minimum term is 3 months precisely so both sides get a clean exit at the month 3 report, with the account, the documents and the plan left in your hands.
Share the site, who is already executing and the number you want to move. We reply with the package that fits and a time for a scoping call.
Retainers start at BDT 70,000 per month, flat and excluding your media budget, white label, with your team fronting every client call. Message us now for a scoping call, or request a free analysis first.