Google Ads, Meta Ads and LinkedIn Ads held by one senior person who decides where the next unit of budget goes and answers for one blended cost per lead, not for three dashboards that each look fine on their own. We work with your team, never with your clients. Flat monthly fee, never a percentage of ad spend, and your media budget stays on your own billing.
Call: 01891716130 · or message us on WhatsApp
Businesses we have worked with in Bangladesh and abroad
Priced per month, per brand, in addition to your media budget. Agencies running this white label under their own name pay the same rate and resell at their own margin.
// LinkedIn Ads is held on the Lead tier too where it is already running and the audience justifies it. It is listed on the Director tier because that is where it gets added to a plan that did not have it. Organic search is not part of this retainer at any tier.
Fees quoted in BDT and exclude media budget, USD figures are indicative and settled at the invoice date rate Scope it on WhatsApp See every service on our pricing page
The operating rhythm on this page, one owner across every channel, a written plan, weekly accountability and a single blended monthly report, is the one used in house at Brain Station 23, where inbound pipeline grew by a multiple of 43 over the period measured. That is an in house result from an in house role, not an agency client outcome, and it is shown as proof of method rather than as a promise of your numbers.
// retainer standard vs in house track record (not a client outcome)
$ cmbd scope --show standard,in-house
▲ retainer standard · WHAT YOU GET
▲ in house at Brain Station 23 · FOUNDER, INBOUND
// note: in house result · shared as method proof, not a client outcome
What carries over is the rhythm rather than the number: one owner across every platform, a written plan, weekly accountability, and a monthly report that says plainly which platform is not paying its way.
The problem it solves, what the retainer owns and the working time each piece takes, how the first 90 days run, how white label works, and who it fits.
A team running two or three ad platforms usually has two or three managers. Each one logs into a single account and reports what that account says, and each report is defensible on its own. Add the conversions together and the total is larger than anything the CRM ever recorded, because every platform counts what it can see and none of them know about the other two.
The double counting is not dishonesty, it is attribution windows. Meta claims a conversion from an ad it served seven days ago, Google claims the click that closed the session, and the CRM holds one record with one source field. Last click reporting hands the credit to whichever platform touched the visit last, which is usually search on a brand term. Assisted reporting hands credit to everything that was ever in the path, which flatters whatever runs highest in the funnel. Both readings are true and neither one tells you where the money should go.
This is why cutting the channel with the worst reported cost per lead is so often the wrong move. That channel is frequently the one creating the demand that search then harvests. Pause it and brand search volume falls a few weeks later, the blended number gets worse, and every individual dashboard still looks fine because each platform is now taking credit for a smaller pool of demand it did not create.
Pacing is the quieter leak. Platforms do not spend evenly. A Meta campaign underdelivers for ten days and then catches up in the last week against worse inventory. A Google budget caps out on the two days that actually convert. A LinkedIn campaign stops on a rejected creative and nobody notices for a fortnight. None of that shows in a monthly average, and all of it changes what the month actually cost.
And one landing page problem reads as three platform problems. When the form breaks on mobile, or the offer stops matching the traffic, all three accounts report a rising cost per lead in the same week. Three managers each rebuild their own campaigns, and none of them opens the page all three were sending to.
This retainer puts one owner above all of it. Your fractional lead holds every live account, sets the budget split, and reports one blended cost per lead built from what the CRM recorded, not from three dashboards added together.
The hours shown are per unit of work, not a monthly total. A brief takes the same time whether you buy four or eight of them, and your package hours decide how many of each piece runs in a given month. The retainer is bought as scope, not as a timesheet, and work beyond the agreed scope is quoted in writing before it starts.
Platforms covered are Google Ads including Search, Performance Max, Demand Gen and YouTube, Meta Ads across Facebook and Instagram, and LinkedIn Ads where the audience justifies it. TikTok, programmatic and affiliate are not covered, and are not quietly subcontracted either. Organic search is not part of this retainer at any tier.
Access to every ad account, the analytics property and the CRM on day one. Tracking and deduplication are verified before any account is judged, because most cross channel arguments turn out to be a tracking problem in a strategy costume. Ends with the audit, the channel plan and one blended target.
Wasted spend cut first, since that pays for the retainer first. Campaign structure rebuilt where needed, negatives and audiences cleaned, pacing brought under control, and the first brief batch handed to your designer and writer.
First honest read on blended cost per lead. Budget moved toward what worked and cut from what did not, across platforms rather than inside one, and the next quarter plan handed over. The month 3 report is the one to judge the retainer on.
Your agency stays the face of the account. We do not attend your client calls, pitches or quarterly reviews, and we do not contact your clients unless you ask for it in writing. Direction, briefs, budget decisions and the written report come to your team, and your team presents them as its own.
Before a client call you get the report, the numbers and the talking points a day ahead, plus a 20 minute prep session when the account is complex. On the Fractional Paid Media Lead and Embedded tiers the monthly report is formatted for your team to present unchanged. The Advisory report is written for internal use.
That boundary is also why the same person can hold budget authority across every platform without ever sitting between you and your client. Agencies running this under their own name pay the same rate and resell at their own margin.
If you buy a single platform, this is the wrong page. One account does not need a blended report, it needs a specialist inside that account, and the single channel retainers start at BDT 70,000 a month: Fractional Google Ads Lead, Fractional Meta Ads Lead, Fractional LinkedIn Ads Lead.
It is also a poor fit if you want a guaranteed cost per lead, a percentage of spend arrangement, ad creative produced in house here, or TikTok, programmatic and affiliate covered. Those three channels are not covered. Direction and briefs are provided, while video and static production stay with your designer. Organic search sits on its own page.
Start with a scoping call of about thirty minutes. Bring the ad accounts, the current spend by platform, whoever is running each one, and the number you are actually trying to move. You leave with a package recommendation and a rough first 90 days, whether or not you sign. If the honest answer is that one platform is all you need, or that your spend does not yet justify a retainer, that is what you will hear.
If the plan matters more than the ownership right now, the Paid Media Audit and Channel Plan is the no commitment way in, and its fee counts in full toward your first month if you move to a retainer inside 30 days. You can also browse every service on the services page.
The questions agencies and B2B teams ask before they hand every ad platform to one owner.
A senior paid media owner on a part time retainer instead of a full time hire. One person holds Google, Meta and LinkedIn together, sets the budget split between them, and answers for one blended cost per lead rather than for one platform's dashboard.
Because the expensive decisions sit between the platforms, not inside them. Which platform gets the next unit of budget, whether a rising cost per lead is a campaign problem or a landing page problem, and whether the channel with the worst last click number is the one creating the demand. A specialist optimises their own account well and has no mandate to answer any of that.
The Fractional Paid Media Lead package is BDT 1,50,000 per month, approx USD 1,250, for approx 22 hours of work with a 3 month minimum. Lighter and deeper tiers run from BDT 1,00,000 to BDT 2,40,000 per month depending on scope. Every fee is flat and excludes your media budget. See the packages above.
No. The fee is flat and published above. Percentage pricing rewards the manager for spending more of your money, and a large part of this job is moving budget off a platform or handing it back, which percentage pricing punishes.
You do, directly to Google, Meta and LinkedIn on your own billing. Your media budget is separate from the retainer fee and never passes through here.
The CRM number, with the platform totals shown underneath it so the gap is visible rather than hidden. Platform totals will always be higher, because each one counts conversions inside its own attribution window without knowing about the others. The first month's report explains your specific gap, which is usually the most useful page in it.
No. A single account does not need a blended report. Take the Fractional Google Ads Lead retainer instead, from BDT 70,000 a month, with the same weekly rhythm and the same reporting discipline. The same applies if Meta or LinkedIn is the only platform you run.
Google Ads including Search, Performance Max, Demand Gen and YouTube, Meta Ads across Facebook and Instagram, and LinkedIn Ads where the audience justifies it. TikTok, programmatic and affiliate are not covered, and are not quietly subcontracted either.
No. The angle, the offer, the hook, the testing plan and the page the traffic lands on are specified in a brief. Your designer or video editor produces it, or a specialist team is introduced for the job so you are not paying a lead's rate for production work.
No. Client calls, pitches and quarterly reviews are run by your team. You get the report, the numbers and the talking points a day before the call, plus a 20 minute prep session when the account is complex.
The retainers suit media budgets roughly between USD 3,000 and USD 60,000 a month across at least two platforms. Below that range the Paid Media Advisory tier is the honest choice, because the spend cannot carry a full retainer.
Availability is capped at three active retainers in total, counted across every fractional retainer offered here, the SEO Lead, the Inbound Head, this one and the single channel retainers. When the calendar is full, new work gets a start date rather than a waitlist that never moves.
Yes, and most teams should. The one time Paid Media Audit and Channel Plan is priced above and credited in full against your first retainer month if you start one inside 30 days.
Stop. The minimum term is 3 months on Paid Media Advisory and Fractional Paid Media Lead, and 6 months on Embedded Paid Media Director, so both sides get a clean exit at the month 3 report, with the accounts, the documents and the plan left in your hands.
Not in this retainer. If you want paid and organic held by the same owner with one report across both, that is the Fractional Inbound Head page, from BDT 1,10,000 a month.
Share the site, who is already executing and the number you want to move. We reply with the package that fits and a time for a scoping call.
Retainers start at BDT 1,00,000 per month, flat and excluding your media budget, white label, with your team fronting every client call. Message us now for a scoping call, or request a free analysis first.