One person owns the audiences, the offers, the bids and the lead quality conversation with sales, on a monthly retainer. LinkedIn Ads only, with nothing else diluting the attention. We work with your team, never with your clients. Flat monthly fee, never a percentage of ad spend, and your media budget stays on your own billing.
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Businesses we have worked with in Bangladesh and abroad
Priced per month, per account, in addition to your media budget. Agencies running this white label under their own name pay the same rate and resell at their own margin.
Fees quoted in BDT and exclude media budget, USD figures are indicative and settled at the invoice date rate Scope it on WhatsApp See every service on our pricing page
The operating rhythm here, one owner on the channel, a written plan, weekly accountability, a monthly report and a standing lead quality conversation with sales, is the one used in house at Brain Station 23, where inbound pipeline grew by a multiple of 43 over the period measured. That is an internal result from an in house role, shown as proof of method rather than as a promise of your numbers.
// retainer standard vs in house track record (not a client outcome)
$ cmbd scope --show standard,in-house
▲ retainer standard · WHAT YOU GET
▲ in house at Brain Station 23 · FOUNDER, INBOUND
// note: in house result · shared as method proof, not a client outcome
No client outcome is claimed on this page, because a LinkedIn account's results belong to the offer and the sales team as much as to the media buying. What carries over is the rhythm: one owner on the channel, a written plan, weekly accountability, and a monthly report that says plainly when the spend is not buying meetings.
The problem it solves, what the retainer owns and the working time each piece takes, how the first 90 days run, how white label works, and who it fits.
LinkedIn is the one channel where a click costs several times what the same buyer costs on Google search, because you are paying to interrupt someone rather than to answer a question they typed. That price is defensible when the account is measured on cost per qualified meeting. It is indefensible when the account is measured on cost per lead, which is the number most LinkedIn accounts are quietly optimised toward.
The usual pattern is a Lead Gen Form campaign that looks efficient in Campaign Manager and dies in the CRM. Prefilled forms take the friction out, so volume arrives, the cost per lead chart points down, and nobody notices how many of the names are students, job seekers and people who tapped the form to make the ad go away.
Meanwhile the sales team stops working the list, which is the only honest signal in the account, and nobody has asked them for it. This retainer gives the channel one owner who reads the account backwards from what sales actually called, sets audiences and offers against that read, and says out loud when the spend is not buying meetings.
The hours shown are per unit of work, not a monthly total. A brief takes the same time whether you buy four or eight of them, and your package hours decide how many of each piece runs in a given month. The retainer is bought as scope, not as a timesheet.
The surfaces covered are Sponsored Content, Lead Gen Forms and Message Ads inside LinkedIn Campaign Manager. Google, Meta, TikTok, programmatic and affiliate are not covered on this page, and neither is LinkedIn treated as an outbound tool through connection requests and manual InMail, which is a different job with different people.
Access to Campaign Manager, the Insight Tag, analytics and the CRM on day one. Tracking is verified before anything is judged, because most LinkedIn arguments turn out to be a handoff problem between the form and the CRM. Ends with the audit and the 90 day plan.
Wasted spend cut first, usually audiences too broad to be a segment and too small to deliver. Structure rebuilt around a demand gen offer for cold traffic, frequency capped, briefs to your team, and the first sales conversation about which names were worth calling.
First honest read on cost per qualified meeting rather than cost per form fill. Budget moved toward audiences that produced conversations, cut from the ones that produced downloads, and the next quarter planned. The month 3 report is the one to judge the retainer on.
Your agency stays the face of the account. We do not attend your client calls, pitches or quarterly reviews, and we do not contact your clients unless you ask for it in writing. Audiences, briefs, bid and budget decisions and the written report come to your team, and your team presents them as its own.
Before a client call you get the report, the numbers and the talking points a day ahead, plus a 20 minute prep session when the account is complex. On the Fractional LinkedIn Ads Lead and Embedded tiers the monthly report is formatted for your team to present unchanged. The Advisory report is written for internal use.
That boundary is also why the same person can hold the budget call without ever sitting between you and your client. Agencies running this under their own name pay the same rate and resell at their own margin.
Below roughly USD 3,000 a month, LinkedIn usually cannot buy enough data to optimise. At that budget a campaign takes weeks to gather enough conversions to tell one audience from another, and by then the offer has moved. The honest answer there is the Advisory tier, or a different channel entirely, and that is what you will hear on the call rather than after three months of invoices.
It is a poor fit if you want a guaranteed cost per lead, a percentage of spend arrangement, creative produced here, or LinkedIn treated as an outbound tool through connection requests and manual InMail.
Start with a scoping call of about thirty minutes. Bring the Campaign Manager account, the current offer, the deal size and what your sales team says about the leads they already received. You leave with a package recommendation and a rough first 90 days, whether or not you sign. If the honest answer is that your budget or your deal size does not yet justify LinkedIn, that is what you will hear.
If the read matters more than the ownership right now, the Account Audit and 90 Day Plan is the no commitment way in, and its fee counts in full toward your first month if you move to a retainer inside 30 days. If organic search is the real gap, the Fractional SEO Lead retainer covers that side, and you can browse every service on the services page.
The questions agencies and B2B teams ask before they hand a LinkedIn Ads account to one owner.
A senior paid social specialist who owns your LinkedIn Ads account on a part time monthly retainer instead of a full time salary. One person sets the audiences, writes the offer briefs, makes the bid and budget calls, and answers for what sales does with the leads.
Because you are paying for targeting, not for intent. A Google searcher told you what they wanted; a LinkedIn member was scrolling. The click costs several times a comparable search click, so cost per click is a poor way to judge the account. The number that matters is cost per qualified meeting, and a channel with an expensive click can still be a sane source of meetings when the deal size carries it.
Both, for different jobs. Lead Gen Forms prefill from the member's profile, so they trade quality for volume: form fills arrive cheaply and a real share of them are people who tapped without reading. A landing page adds friction, and friction filters. The usual split is forms for a demand gen offer where volume feeds retargeting, and a page for anything sales is expected to call within the hour. Which way the account leans is settled by the monthly review, where the list goes back to the sales team and gets marked worth a call, wrong role, wrong company or not real, because the platform cannot see what happened on the phone.
They answer different questions. A company list built from your own target accounts and uploaded as a matched audience decides which firms are worth reaching. Job function and seniority decide who inside those firms sees the ad. Titles on their own are broad and self reported, so a title only audience buys a lot of people who will never sign anything. The stronger build is your account list crossed with function and seniority, with a separate audience for the rest of the market.
Because a cold audience has not asked for anything. A demo request in front of people who have never heard of you buys a thin trickle of form fills at a high cost, and most of it is curiosity. An offer useful on its own, a benchmark, a teardown, a session with a named practitioner, earns the click at a sane cost and builds a retargeting pool of people who engaged. The demo ask then runs to that warm pool, where it works.
It is the first thing checked. LinkedIn will not deliver to a matched audience that sits below its own floor of a few hundred matched members, and Sponsored Content needs an audience in the tens of thousands to pace a real budget without showing the same person the same ad over and over. Small audiences are workable with a frequency cap and a rotating creative set. They are not workable at all when the budget assumes a size the audience does not have, and where the list is genuinely small the honest answer is a lower LinkedIn budget plus a different channel for reach.
No. The fee is flat and published above. Percentage pricing rewards the manager for spending more of your money, which corrupts the exact recommendation you are paying for, and on LinkedIn the right recommendation is often to spend less.
You do, directly to LinkedIn on your own billing. Your media budget is separate from the retainer fee and never passes through us.
No. Client calls, pitches and quarterly reviews are run by your team. You get the report, the numbers and the talking points a day before the call, plus a 20 minute prep session when the account is complex.
Then this page is the wrong one. The Fractional Paid Media Lead retainer holds every paid channel under one owner with one blended number, from BDT 1,00,000 a month, and the Fractional Inbound Head adds organic search to that from BDT 1,10,000 a month. Same weekly rhythm, same reporting, same flat fee basis.
Share the site, who is already executing and the number you want to move. We reply with the package that fits and a time for a scoping call.
Retainers start at BDT 70,000 per month, flat and excluding your media budget, white label, with your team fronting every client call. Message us now for a scoping call, or request a free analysis first.