Dental SEO services, New York City
From Midtown and the Upper East Side to Park Slope, Astoria, Flushing and St. George, your patients search by neighborhood, subway stop, plan and language. We give each location its own page and map plan, build implant and Invisalign pages around the consultation, and tag every new-patient call to the location that earned it.
By proposal, from $4,500 per location a month
Customer success journey
Pick where your NYC locations are today, put in your own numbers, and walk the path month by month: what we ship, what you should start to see, and what you keep. Conversion inputs come from published US dental call and booking data, mostly from vendors, and the ramp is set lower than our national page because New York is a competitive metro. The month-by-month shape is our working plan, not a published benchmark. It is a planning model, not a promise.
Manhattan offices competing block by block. Locations in Midtown, the Financial District or the Upper East Side, where a dozen practices sit within a few blocks and map reach is short. Visits and value are sample numbers. Visit to inquiry uses 2.0%, inside the average homepage range (Webtonic, 2026). Inquiry to booked uses 40%, an assumption between Peerlogic's 25.24% and Liine's 57.1%.
Neighborhood practices across the outer boroughs. Locations in Brooklyn, Queens, the Bronx or Staten Island with mixed insurance and Medicaid patients, where many calls end at the plan question. Visits and value are sample numbers. Visit to inquiry uses 2.5%. Inquiry to booked uses 25.24%, Peerlogic's Feb 2026 new-patient call rate.
Implant and Invisalign consults are the goal. The group wants more high-value consultations. Visits and case value are sample numbers. Visit to consultation request uses 1.5%, an assumption. Request to accepted case uses 20%, an assumption from Liine's 57.1% booking rate times the 25 to 35% new-patient case acceptance reported by Henry Schein (2015). The $5,000 case value is a sample; Pearl's ADA-based New York State average for placement alone is $3,760.
Multilingual neighborhoods, English-only site. Locations in Flushing, Sunset Park, Jackson Heights, Washington Heights or Brighton Beach whose dentists see patients in other languages, behind an English-only site. Visits and value are sample numbers. Visit to inquiry uses 2.0%. Inquiry to booked uses 57.1%, Liine's 2024 rate, assuming calls reach a speaker of the patient's language.
Every account, export and document sits in your workspace from day one.
The tracking spec, the dashboard and the definitions document.
The keyword map and the location data sheet.
The location page template your team can reuse.
Treatment page briefs, signed off by your clinicians.
The review process, authorization forms and reply templates.
The six-month report and the revised plan.
Pages your front desk can send before the first visit.
The local link list per location.
A test log with the changes that worked kept live.
Patient-facing pages your team keeps current.
The location launch playbook.
The full system: accounts, tracking, pages, playbooks and reports.
Expected and conservative use the ramps in the assumptions panel. Month 0 is your input with no change.
Non-branded, from your analytics
From organic visits a month, all locations
From new-patient inquiries (calls, forms, online bookings), month 0 to the month shown
A sample weekly diary across your NYC locations, with evening and Saturday slots. As the months pass, the shaded slots show new-patient visits and consultations booked from organic search, as the planning model above counts them. It is an illustration, not a forecast.
9.2 new patients booked a week, expected. Conservative 9.2.
The grid holds 36 a week.
Weekly new patients booked are the monthly model number divided by 4.33 weeks and split evenly across the lines shown. Both are assumptions; your booking system data replaces them.
This is a planning model built from your inputs and published benchmarks, most of them from US dental marketing and phone software vendors. It is not a forecast, a promise or a guarantee of rankings, map pack positions, calls, new patients, case acceptance or treatment value.
| Month | Organic visits a month, all locations, cons. | Organic visits a month, all locations, exp. | New-patient inquiries (calls, forms, online bookings), cons. | New-patient inquiries (calls, forms, online bookings), exp. | New patients booked, cons. | New patients booked, exp. | Treatment value from organic search, cons. | Treatment value from organic search, exp. | Cumulative, cons. | Cumulative, exp. |
|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 5,000 | 5,000 | 100 | 100 | 40 | 40 | $48K | $48K | $48K | $48K |
| 1 | 5,000 | 5,050 | 100 | 101 | 40 | 40.4 | $48K | $48K | $96K | $96K |
| 2 | 5,050 | 5,150 | 102 | 106 | 40.8 | 42.4 | $49K | $51K | $145K | $147K |
| 3 | 5,150 | 5,350 | 106 | 116 | 42.4 | 46.2 | $51K | $55K | $196K | $203K |
| 4 | 5,250 | 5,600 | 110 | 127 | 44.1 | 50.6 | $53K | $61K | $249K | $264K |
| 5 | 5,400 | 5,900 | 117 | 139 | 46.7 | 55.7 | $56K | $67K | $305K | $330K |
| 6 | 5,550 | 6,250 | 122 | 153 | 48.8 | 61 | $59K | $73K | $363K | $404K |
| 7 | 5,750 | 6,650 | 129 | 168 | 51.5 | 67 | $62K | $80K | $425K | $484K |
| 8 | 5,950 | 7,050 | 136 | 183 | 54.3 | 73.3 | $65K | $88K | $490K | $572K |
| 9 | 6,150 | 7,500 | 143 | 200 | 57.1 | 79.8 | $68K | $96K | $559K | $668K |
| 10 | 6,350 | 7,950 | 150 | 216 | 59.9 | 86.5 | $72K | $104K | $631K | $772K |
| 11 | 6,550 | 8,400 | 156 | 232 | 62.4 | 92.7 | $75K | $111K | $706K | $883K |
| 12 | 6,750 | 8,850 | 162 | 248 | 64.8 | 99.1 | $78K | $119K | $783K | $1.00M |
For each month m from 0 to 12: Organic visits a month, all locations(m) = V0 x VisitRamp(m). New-patient inquiries (calls, forms, online bookings)(m) = Organic visits a month, all locations(m) x C0 x ConversionRamp(m). New patients booked(m) = New-patient inquiries (calls, forms, online bookings)(m minus L) x P. Treatment value from organic search(m) = New patients booked(m) x First-year treatment value per new patient. Cumulative treatment value from organic search = sum of treatment value from organic search from month 0 to m. Before month L, new patients booked come from the month 0 level of new-patient inquiries (calls, forms, online bookings).
Each ramp is a multiplier on month 0, one per month. Month 0 is 1.00. Every multiplier is an assumption and is editable below.
| Multiplier | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 | M12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Visit ramp, expected | |||||||||||||
| Visit ramp, conservative | |||||||||||||
| Conversion ramp, expected | |||||||||||||
| Conversion ramp, conservative |
This is a planning model built from your inputs and published benchmarks, most of them from US dental marketing and phone software vendors. It is not a forecast, a promise or a guarantee of rankings, map pack positions, calls, new patients, case acceptance or treatment value.
| In your model | Today (month 0) | Month 12, conservative | Month 12, expected |
|---|---|---|---|
| Organic visits a month, all locations per month | 5,000 | 6,750 | 8,850 |
| New-patient inquiries (calls, forms, online bookings) per month | 100 | 162 | 248 |
| New patients booked per month | 40 | 64.8 | 99.1 |
| Treatment value from organic search per month | $48K | $78K | $119K |
| Cumulative treatment value from organic search, months 0 to 12 | $624K if month 0 holds | $783K | $1.00M |
| Area | Today | Month 12 |
|---|---|---|
| Attribution | New patients call and nobody knows which page or location they came from | Every new-patient call and online booking carries its location, page and language |
| Map reach | Each location shows on the map for a few blocks, and nobody measures it | A block-by-block map grid per location, tracked weekly |
| Locations | One generic 'New York' page for every location | One page per location with dentists, hours, plans accepted and subway lines |
| Languages | English-only pages in neighborhoods with large Spanish, Chinese, Russian or Korean-speaking communities | Language pages where a dentist at that location speaks the language |
| Insurance | Callers hang up when they hear the plan question | Plans and Medicaid managed care answered per location before the call |
| Implant and Invisalign | Thin treatment pages that never mention the consultation | Consultation-led pages your dentists signed off, checked against 8 NYCRR 29.1 |
| Reviews | Reviews arrive when patients feel like it | Every patient asked through one process, written authorization for any testimonial |
| Reporting | A citywide traffic number | New-patient bookings and consultation requests per location against month 0 |
Playbook
Each card is a page type and the kind of search it answers, with your names in the brackets.
New Yorkers search by the neighborhood they live or work in. Each location page names its neighborhood, nearest subway and bus lines, evening and Saturday hours, dentists, plans accepted and treatments, and links to its own Google Business Profile.
In dense areas such as Midtown, the Financial District or Downtown Brooklyn, a practice can rank for a few blocks and vanish beyond them. We measure each location on a map grid, so you see reach widen or not.
Flushing, Sunset Park, Jackson Heights, Washington Heights, Brighton Beach and Murray Hill in Queens all have large Spanish, Chinese, Russian or Korean-speaking communities. We build language pages only where a dentist at that location speaks the language, so the visit matches the page.
In Liine's national dental data, 'Medicaid not accepted' is the most common reason a new-patient inquiry does not book. Each location page lists the plans it accepts, including Medicaid managed care where it does, so callers arrive ready.
These pages explain candidacy, steps, timelines, cost ranges and finance, with risks stated plainly. No guarantees and no superiority claims you cannot substantiate, as 8 NYCRR 29.1 requires.
Toothaches do not keep office hours. Emergency pages per location say who can be seen today, and nearby locations point to each other when one is full.
Proof
43x
The founder ran SEO and paid search in-house at Brain Station 23, a software development and IT services company. The same method of tracking first, bottom-of-funnel pages next, then links and conversion work, took inbound pipeline to 43x in eight months. That was SEO and paid search together, for an IT services company, not a dental group.
Source: Brain Station 23 internal data, founder's in-house role; published as a multiple only
Brain Station 23 (software development and IT services) and NopStation (Brain Station 23's nopCommerce e-commerce brand) are the founder's in-house work, not client results. S & F Consulting (company formation, licensing and accounting, not a law firm) and SM Pest Control (local service, Bangladesh) are CMBD clients. CMBD has no dental client case study yet.
Ten keywords from four of our projects, each with its Google position, the country searched from and the project it belongs to. The chips list every country where one of the three Ahrefs-tracked projects has a keyword in Google's top 10. Positions only.
Ranked in
Source: Ahrefs organic keywords exports for brainstation-23.com, nop-station.com and sfconsultingbd.com, 16 Oct 2026, plus one client row from the CMBD homepage rank card (Google Bangladesh). Positions are Ahrefs positions on the export date, shown as keyword, position, country and project only.
Illustration of the goal
Illustration: a Google search for your keyword, with Your brand in the first result, above Competitor 1, Competitor 2 and Competitor 3.
Illustration of the goal, not a promise and not a client result. Competitor 1 to 3 and positions 2 to 4 are placeholders and appear only in this drawing. CMBD has no dental client case study yet.
Pricing
By proposal, from $4,500 per location a month
Dental groups, DSOs and partnerships with three or more NYC locations
By proposal: from $4,500 per NYC location, $3,500 per location in other major metros
Groups with NYC locations plus locations on Long Island, in Westchester, New Jersey or other US metros
Fit
FAQ
Digitalis Medical (26 Feb 2026) puts major metros at $3,000 to $5,000+ a month per practice, with costs in competitive markets 30 to 50% higher than in less competitive areas, and New York City, where a dozen practices can sit within a few blocks of each other, is one of them. Our US offer is $3,500 per location in major metros; NYC groups are by proposal from $4,500 per location a month, with a three-location minimum.
Yes. Manhattan, Brooklyn, Queens, the Bronx and Staten Island search differently, so each location is planned around its own neighborhood, transit and languages. Groups with locations on Long Island, in Westchester or in New Jersey can include them in the same scope.
Only where a dentist at that location speaks the language. A Chinese page for a Flushing location with no Chinese-speaking dentist would send patients to a visit that does not match the page.
We check every page against 8 NYCRR 29.1, the Board of Regents rules for licensed professions: nothing false or misleading, no guaranteed service, no price or superiority claims you cannot substantiate, no fictional testimonials, and real testimonials only with the patient's written authorization and a reasonable disclaimer on results. Your dentists sign off clinical pages.
Yes. No ad pixels on booking forms or patient portals, following the HHS OCR guidance on online tracking technologies, and monthly totals only from your practice management system.
No. CMBD has no dental client case study yet. Our first dental client is a paid pilot, and its 90-day interim metrics will be published with consent. The proof on this page comes from the founder's in-house work at a software company, shown as multiples and positions only.
No. We report what happened against your month 0 baseline, per location, every month.
We cite these as directional, and say so where a figure is secondary.
In a 30-minute call we look at your locations, their map reach block by block, where new-patient calls come from and which plans and languages your patients ask about. You leave with a month 0 baseline idea and a written scope if it fits.