- Monthly organic visits, all practices (V0)Profile default, editable
- Sample number. Replace with organic sessions from GA4 across your practice and treatment pages.
- Visit to new-patient enquiryDefaults 1.5% to 2.5% by profile
- Webtonic (published 21 Jul 2026, updated 9 Oct 2026): average dental homepage conversion 1.5 to 2.8%, campaign or booking pages 3.2 to 5.8%, credited to Foundry CRO and dental studies without line-by-line attribution. Directional, not UK specific.
- Share of enquiries by phone72.9% phone, 27.1% forms
- Liine, Marketing Benchmark Report: Dentistry 2024, nearly 50,000 new patient leads from US practices in 2023. We found no UK figure, so this US figure is a proxy.
- Enquiry to booked appointment57.1% tracked; 25.24% for new-patient calls where phones leak
- Liine 2024 (US, 2023 leads) and Peerlogic (US, 4,280 calls across 26 practices, Feb 2026). US proxies: replace with your own front desk numbers.
- Case acceptance, new patients25 to 35%
- Henry Schein (16 Oct 2015), US vendor data from thousands of offices. Basis for the 25% consultation request to accepted case default for London clinics, which assumes a treatment coordinator in place. Assumption.
- Implant case value$4,000 sample (about GBP 3,000)
- Sample number set near the top of the GBP 2,000 to 3,500 band TreatCompare gives for a complete single implant with abutment and crown (survey of 1,125 UK practices, updated 20 May 2026; single implant median GBP 2,500 nationally, GBP 2,000 in Central London and GBP 2,400 in Greater London, where low quotes often exclude the crown). One London clinic group lists complete single tooth replacement from GBP 2,950 (Dental Implants London, 2026 guide). Converted at 1.33 USD per GBP, the rate our plan uses. Replace with your own average accepted case.
- First-year private value per general new patient$800 sample (about GBP 600)
- Sample number. Replace with your own first-year private production per new patient. NHS contract income is outside this model.
- Visit ramp multipliersExpected 1.77 at M12; conservative 1.35 at M12
- Assumption, editable, set lower than our US country page because London private treatment searches are held by dental specialist clinics and chains. We found no published UK dental SEO timeline we could source.
- Conversion ramp multipliersExpected 1.40 at M12; conservative 1.20 at M12
- Assumption, editable. Applied to visit to enquiry only. The booking rate at your front desk stays at your input.
- Lag from enquiry to treatment value0 months general; 1 month implant and Invisalign
- Assumption, editable.