Healthcare clinic SEO, United States
We build the procedure pages patients read before they request a consultation: rhinoplasty, BBL and body contouring, breast surgery, injectables and hair restoration, each reviewed by your surgeon. Then we count every consultation request by the page that produced it, without sending health details to ad platforms, so organic shows up as booked procedures, not only as rankings.
$3,500 per location a month
Customer success journey
Pick where your practice is today, put in your own numbers, and walk the path month by month: what we ship, what you should start to see, and what you keep. Head terms such as 'plastic surgeon' are held by specialist practices with years of links, so the plan starts with procedure plus city searches and builds outward. The chart is a planning model driven by your inputs, with every assumption on screen. It is not a promise.
Aesthetic clinic group: injectables busy, surgical lines quiet. Three or more locations, steady injectable and skin traffic, and surgical consultations that rarely come from search. Visits are a sample number across locations. Visit to request uses 3%, an assumption set just under the 3.36% medical practice lead conversion rate Promodo reports for paid search. Request to booked treatment uses 9.5%: 18.9% booking a consultation (First Page Sage) multiplied by 50%, the midpoint of the 40 to 60% same-visit conversion Pabau reports for injectables. Fee per new patient is a sample $1,200 for a first year of injectable visits; the ASPS cost page gives $435 as the average cost of one botulinum toxin treatment.
Referral-led practice, thin procedure pages. Most patients arrive through referrals and the surgeon's name. Procedure pages are short, the gallery is old and nobody can say which page produced a consultation. Visits are a sample number. Visit to consultation request is set at 1.5%, an assumption below the 3.36% medical practice lead conversion rate Promodo reports for paid search, because brand traffic already converts elsewhere. Consultation request to booked procedure is 3.8%: 18.9% of SEO leads book a consultation (First Page Sage, 58 US plastic surgery clinics, early 2025 data) multiplied by an assumed 20% of consultations booking surgery. Pabau puts mature surgical practices at one booking per six consultations, rhinoplasty and facelift consultations at 12 to 18%, and practices that handle the decision well at 30 to 40%, so 20% is an assumption you should replace with your own. Procedure fee uses $7,637, the average cost of rhinoplasty on the ASPS cost page (surgeon's fee only, excluding anesthesia, facility and related costs; the page gives no data year).
Booked through Google Ads and Instagram, organic flat. Paid search and social fill the calendar, and consultations stop when spend stops. First Page Sage reports SEO leads booking consultations at 18.9% against 10.7% for Google Ads and 6.2% for Meta Ads in its 58 clinic sample, which is why moving some volume to organic changes the calendar. Visits are a sample number and visit to request (2%) is an assumption. Consultation request to booked procedure is 3.8%: 18.9% of SEO leads book a consultation (First Page Sage, 58 US plastic surgery clinics, early 2025 data) multiplied by an assumed 20% of consultations booking surgery. Pabau puts mature surgical practices at one booking per six consultations, rhinoplasty and facelift consultations at 12 to 18%, and practices that handle the decision well at 30 to 40%, so 20% is an assumption you should replace with your own. Procedure fee uses $7,264, the average cost of buttock augmentation with fat grafting on the ASPS cost page (surgeon's fee only, no data year on the page).
New location or new surgeon joining. A new office, a new surgeon or a new domain with little search history. Every number starts small and the early months are mostly foundation work. Visits are a sample number and visit to request (2%) is an assumption. Consultation request to booked procedure is 3.8%: 18.9% of SEO leads book a consultation (First Page Sage, 58 US plastic surgery clinics, early 2025 data) multiplied by an assumed 20% of consultations booking surgery. Pabau puts mature surgical practices at one booking per six consultations, rhinoplasty and facelift consultations at 12 to 18%, and practices that handle the decision well at 30 to 40%, so 20% is an assumption you should replace with your own. Procedure fee uses $7,637, the average cost of rhinoplasty on the ASPS cost page (surgeon's fee only, excluding anesthesia, facility and related costs; the page gives no data year). Lag is three months because a new surgeon's surgery calendar often books further out; that is an assumption.
Every account, export and document sits in your name from day one.
The tracking spec, the dashboard and the data handling note.
The procedure map and the question tracker.
Page briefs and the gallery policy.
The review flow, reply templates and consent log.
Location page templates and the citation sheet.
The PR story assets and the mid-year review.
The test log and the speed-to-lead report.
Cost page templates tied to your fee sheet.
The procedure report and its definitions.
Line or location playbook.
Refresh calendar for year two.
Everything we built, in your accounts.
Expected and conservative use the ramps in the assumptions panel. Month 0 is your input with no change.
Non-branded, from your analytics
From organic visits
From consultation requests, month 0 to the month shown
Each square stands for one booked procedure in an average week, summed over all your locations. Booked procedures come from the numbers you enter; the model spreads them over the weeks of the month and divides them among the procedure lines listed, which shows the lines your SEO work reaches first. Treat the split as an example and replace it with your own mix. Surgical practices book only a handful of procedures each week, so for the surgical starting points most squares stay empty, and the figure next to the grid gives the count.
5.9 booked procedures a week, expected. Conservative 5.9.
The grid holds 36 a week.
Weekly booked procedures are the monthly model number divided by 4.33 weeks and split evenly across the lines shown. Both are assumptions; your booking system data replaces them.
This is a planning model built from your inputs and public benchmarks, most of them from agency and vendor sources. It is not a forecast, a promise or a guarantee of rankings, traffic, consultations, patients or revenue, and it says nothing about clinical outcomes.
| Month | Organic visits, cons. | Organic visits, exp. | Consultation requests, cons. | Consultation requests, exp. | Booked procedures, cons. | Booked procedures, exp. | Procedure revenue, cons. | Procedure revenue, exp. | Cumulative, cons. | Cumulative, exp. |
|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 9,000 | 9,000 | 270 | 270 | 25.6 | 25.6 | $31K | $31K | $31K | $31K |
| 1 | 9,000 | 9,000 | 270 | 270 | 25.6 | 25.6 | $31K | $31K | $62K | $62K |
| 2 | 9,000 | 9,180 | 270 | 275 | 25.6 | 26.2 | $31K | $31K | $92K | $93K |
| 3 | 9,180 | 9,450 | 275 | 284 | 26.2 | 26.9 | $31K | $32K | $124K | $125K |
| 4 | 9,540 | 10,080 | 292 | 318 | 27.7 | 30.2 | $33K | $36K | $157K | $161K |
| 5 | 9,900 | 10,800 | 312 | 356 | 29.6 | 33.9 | $36K | $41K | $193K | $202K |
| 6 | 10,350 | 11,700 | 335 | 407 | 31.9 | 38.7 | $38K | $46K | $231K | $249K |
| 7 | 10,800 | 12,780 | 356 | 468 | 33.9 | 44.4 | $41K | $53K | $271K | $302K |
| 8 | 11,340 | 13,950 | 388 | 544 | 36.8 | 51.7 | $44K | $62K | $316K | $364K |
| 9 | 11,880 | 15,120 | 421 | 612 | 40 | 58.2 | $48K | $70K | $364K | $434K |
| 10 | 12,420 | 16,200 | 440 | 656 | 41.8 | 62.3 | $50K | $75K | $414K | $508K |
| 11 | 12,960 | 17,280 | 459 | 700 | 43.6 | 66.5 | $52K | $80K | $466K | $588K |
| 12 | 13,500 | 18,450 | 478 | 747 | 45.4 | 71 | $54K | $85K | $520K | $673K |
For each month m from 0 to 12: Organic visits(m) = V0 x VisitRamp(m). Consultation requests(m) = Organic visits(m) x C0 x ConversionRamp(m). Booked procedures(m) = Consultation requests(m minus L) x P. Procedure revenue(m) = Booked procedures(m) x Average procedure fee. Cumulative procedure revenue = sum of procedure revenue from month 0 to m. Before month L, booked procedures come from the month 0 level of consultation requests.
Each ramp is a multiplier on month 0, one per month. Month 0 is 1.00. Every multiplier is an assumption and is editable below.
| Multiplier | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 | M12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Visit ramp, expected | |||||||||||||
| Visit ramp, conservative | |||||||||||||
| Conversion ramp, expected | |||||||||||||
| Conversion ramp, conservative |
This is a planning model built from your inputs and public benchmarks, most of them from agency and vendor sources. It is not a forecast, a promise or a guarantee of rankings, traffic, consultations, patients or revenue, and it says nothing about clinical outcomes.
| In your model | Today (month 0) | Month 12, conservative | Month 12, expected |
|---|---|---|---|
| Organic visits per month | 9,000 | 13,500 | 18,450 |
| Consultation requests per month | 270 | 478 | 747 |
| Booked procedures per month | 25.6 | 45.4 | 71 |
| Procedure revenue per month | $31K | $54K | $85K |
| Cumulative procedure revenue, months 0 to 12 | $400K if month 0 holds | $520K | $673K |
| Area | Today | Month 12 |
|---|---|---|
| Attribution | Consultation requests arrive with no page attached, so organic gets credit by guesswork | Every request carries its landing page, location and procedure line |
| Patient data in tracking | Ad pixels may sit on consult and booking pages | No form fields or health details reach analytics or ad tools, with a written data handling note |
| Procedure pages | Short pages that list procedures | A page per procedure line with candidacy, recovery, risks, cost factors and surgeon sign-off |
| Before-and-after gallery | Old cases with unclear consent | Consented cases, procedure named, comparable photos and a results vary statement |
| Reviews | Requested now and then, by whoever remembers | One request flow for every patient, within the FTC reviews rule |
| Local visibility | One Google Business Profile with generic categories | Each location with its own services, page and citation record |
| Cost questions | Answered only on the phone | Cost factor and financing pages tied to your fee sheet |
| Reporting | Rankings and traffic in a monthly PDF | Consultation requests and booked procedures by line and location |
| Ownership | Knowledge sits with whoever ran SEO last | Briefs, templates, tracking spec and a year two roadmap in your accounts |
Playbook
Each card is a page type and the kind of search it answers, with your names in the brackets.
A patient searching a procedure plus a city is close to booking. Each page covers who is a candidate, what recovery looks like week by week, the main risks, what changes the fee and who performs it, written in plain language and signed off by the surgeon. Outcome language stays out: no 'perfect nose', no promised results.
Revision searches come from patients who already had surgery and are careful about the next surgeon. A revision page explains what a consultation reviews and how the surgeon decides whether revision is advisable, without criticising another practice.
Galleries persuade, and they are also where regulators look first. We use consented cases only, name the procedure on each image, keep lighting and pose comparable, label any model, and add a statement that results vary. Edited or filtered photos are left out.
Cost is the question patients ask before they call. A cost factor page explains surgeon fee, anesthesia and facility fees separately, matching the way ASPS reports surgeon fees, and lists the financing you actually offer. Every number comes from your current fee sheet.
Most procedure searches carry a place. Each location gets its own page and Google Business Profile with the surgeons who operate there, the facility and its accreditation as stated on the certificate, and directions patients can use.
The FTC Consumer Reviews and Testimonials Rule, in effect since 21 October 2024, bars fake reviews, suppressing negative ones through threats, and rewards conditioned on a positive review. We set up one request for every patient and reply templates that never confirm someone is a patient.
On 20 June 2024 a federal court in Texas vacated part of the HHS guidance covering tracking on public, unauthenticated pages, and that August HHS withdrew its appeal. Pixel lawsuits brought under state and federal privacy laws have not stopped. Our setup records conversions while keeping form fields and health details away from ad platforms, and no third-party tags load on booking or portal pages. The final configuration is for your counsel to confirm.
Proof
43x
Inside Brain Station 23, a software development and IT services company, the founder ran SEO and paid search in-house. Tracking went in first, bottom-of-funnel pages came next, and links and conversion work followed; with that method inbound pipeline reached 43x in eight months. Those results combined SEO with paid search for an IT services business, and no healthcare clinic was involved.
Source: Brain Station 23 internal data, founder's in-house role; published as a multiple only
Brain Station 23 (software development and IT services) and NopStation (Brain Station 23's nopCommerce e-commerce brand) are the founder's in-house work, not client results. S & F Consulting (company formation, licensing and accounting, not a law firm) and SM Pest Control (local service, Bangladesh) are CMBD clients. CMBD has no published clinic case study yet.
Ten keywords from four of our projects, each with its Google position, the country searched from and the project it belongs to. The chips list every country where one of the three Ahrefs-tracked projects has a keyword in Google's top 10. Positions only.
Ranked in
Source: Ahrefs organic keywords exports for brainstation-23.com, nop-station.com and sfconsultingbd.com, 16 Oct 2026, plus one client row from the CMBD homepage rank card (Google Bangladesh). Positions are Ahrefs positions on the export date, shown as keyword, position, country and project only.
Illustration of the goal
Illustration: a Google search for your keyword, with Your brand in the first result, above Competitor 1, Competitor 2 and Competitor 3.
This drawing illustrates the goal only; it is not a promise or a client result. The names Competitor 1 to 3 and positions 2 to 4 are placeholders used nowhere else. CMBD has not yet published a clinic case study.
Pricing
$3,500per location a month
A cosmetic or plastic surgery practice in a US metro area. Aesthetic clinic groups with three or more locations are billed per location, with a minimum of three.
From $5,500per location a month, by proposal
Practices competing for procedure terms in dense markets such as Los Angeles, Miami or New York
By proposal
Groups of fertility clinics, hair transplant clinics, and med spa groups with several locations
Fit
FAQ
Expect months 1 to 3 to go on tracking, the procedure map and the first pages, with requests from new pages usually showing from months 4 to 6 and booked procedures later, because surgery dates trail consultations. The model on this page lets you set your own lag. These are planning assumptions, not guarantees.
We recommend counting conversions without sending form fields, health details or photos to ad platforms, and keeping third-party tags off booking and patient portal pages. A June 2024 court decision narrowed HHS guidance on public pages and HHS dropped its appeal, but private lawsuits over pixels continue. Your counsel makes the final call and we document the setup.
Yes, within the rules. Galleries use consented cases only, name the procedure, keep presentation comparable and say results vary. Reviews come through one request flow for every patient, with no reward conditioned on a positive review, as the FTC reviews rule requires.
No. We describe training, certification and memberships exactly as they appear on the record, and we leave out superlatives and outcome promises. Claims about results have to be backed by evidence under FTC rules.
Yes, by proposal. We price those after collecting direct market quotes, because published retainers for them are thin or below our floor. Single-location med spas are outside our scope.
Not at this stage, and we will not fabricate any. We will run our first clinic engagement as a pilot and, with permission, publish its 90-day interim metrics. Our method was developed while the founder worked in-house at Brain Station 23, an IT services company; there, SEO combined with paid search grew inbound pipeline to 43x in eight months.
We cite these as directional, and say so where a figure is secondary.
During a 30-minute call we review your procedure pages, your locations and the way consult requests are tracked today. You come away with an idea of your month 0 baseline, plus a written scope if we are a fit.