Law firm SEO services, New York City
New Yorkers search by borough, by court and often in a language other than English. We build office profiles in each borough you are staffed in, practice pages for the courts you appear in and language pages for the calls your team can take, then report intake calls, consultations and signed cases from organic every month.
By proposal from $7,000 a month
Customer success journey
Pick where your firm stands in New York search today, change the numbers to your own, and walk the path month by month. New York is a major metro, so the visit ramp here is slower than on our US page: more firms, more links and more paid placements compete for the same calls.
Injury firm behind directories and ads. Construction, scaffold and car accident cases come from referrals and paid ads, while directories and large firms take the organic clicks. Visits and fee are sample numbers. Visit to lead is a 3.5% assumption, about half the Ruler Analytics legal organic rate. Lead to signed is an 8% assumption, because many injury calls are not cases.
Immigration firm serving Queens and Brooklyn communities. Callers find you through word of mouth in Jackson Heights, Flushing or Sunset Park and phone in Spanish, Chinese or Bengali. Your English pages exist, your language pages do not. Visits and fee are sample numbers. Visit to lead uses 7.3%, the Ruler Analytics legal organic search rate (26 May 2026). Lead to signed is a 15% assumption.
Criminal defense firm, calls at night. Families call after an arrest, often late at night and before arraignment. The firm that answers first usually gets the case. Visits and fee are sample numbers. Visit to lead uses the 7.3% Ruler Analytics rate. Lead to signed is a 12% assumption.
Matrimonial and family firm with guide traffic. Readers find your divorce and custody guides from all over the state, then hire a firm closer to home. Visits and fee are sample numbers. Visit to lead is a 2.5% assumption for guide-heavy traffic. Lead to signed is a 20% assumption.
Analytics, call tracking and Business Profiles sit in the firm's own accounts from day one.
The test-call report and the page archive.
A listings sheet with every login and office detail.
Borough and court page templates.
Translated pages reviewed by a fluent attorney or staff member at the firm.
A review process and an answer library for intake staff.
Press contacts and data sets in the firm's folder.
Booking rules set up in the firm's own tools.
A channel report the managing partner reads in five minutes.
An expansion checklist for each new office.
The prompt list and monthly results.
The tuned intake script.
Every page, profile, archive and report. Leaving us costs you nothing you built.
Expected and conservative use the ramps in the assumptions panel. Month 0 is your input with no change.
Non-branded, from your analytics
From organic visits a month
From intake calls and forms, month 0 to the month shown
Three columns, one per stage. As you move the month scrubber, each column fills with the intake calls and forms, booked consultations and signed cases the planning model gives for that month, expected and conservative side by side. The gap between the first and last column is where most firms lose cases: calls nobody answers and consultations nobody books.
87.5Conservative 87.5
24.7Conservative 24.7
7Conservative 7
Each filled dot stands for 10, expected case, in every column.
The first column is intake calls and forms and the last is signed cases, both from the model. The stages between are spaced evenly between those two numbers, which is an assumption, not a benchmark.
This is a planning model built from your inputs and public benchmarks, most of them from agency and vendor sources. It is not a forecast, a promise or a guarantee of rankings, calls, consultations, signed cases or fees. Past results of any firm, including the in-house results on this page, do not guarantee a similar outcome.
| Month | Organic visits a month, cons. | Organic visits a month, exp. | Intake calls and forms, cons. | Intake calls and forms, exp. | Signed cases, cons. | Signed cases, exp. | Fee value of signed cases, cons. | Fee value of signed cases, exp. | Cumulative, cons. | Cumulative, exp. |
|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 2,500 | 2,500 | 87.5 | 87.5 | 7 | 7 | $105K | $105K | $105K | $105K |
| 1 | 2,500 | 2,500 | 87.5 | 87.5 | 7 | 7 | $105K | $105K | $210K | $210K |
| 2 | 2,500 | 2,500 | 89.3 | 91 | 7 | 7 | $105K | $105K | $315K | $315K |
| 3 | 2,500 | 2,575 | 91 | 97.3 | 7.1 | 7.3 | $107K | $109K | $422K | $424K |
| 4 | 2,550 | 2,675 | 94.6 | 105 | 7.3 | 7.8 | $109K | $117K | $531K | $541K |
| 5 | 2,600 | 2,800 | 98.3 | 114 | 7.6 | 8.4 | $114K | $126K | $645K | $667K |
| 6 | 2,675 | 2,950 | 103 | 124 | 7.9 | 9.1 | $118K | $136K | $763K | $803K |
| 7 | 2,750 | 3,150 | 108 | 138 | 8.2 | 9.9 | $124K | $149K | $886K | $952K |
| 8 | 2,850 | 3,375 | 114 | 154 | 8.6 | 11 | $129K | $165K | $1.02M | $1.12M |
| 9 | 2,950 | 3,625 | 120 | 169 | 9.1 | 12.3 | $136K | $184K | $1.15M | $1.30M |
| 10 | 3,050 | 3,875 | 126 | 184 | 9.6 | 13.5 | $144K | $202K | $1.30M | $1.50M |
| 11 | 3,175 | 4,150 | 133 | 200 | 10.1 | 14.8 | $151K | $221K | $1.45M | $1.73M |
| 12 | 3,300 | 4,450 | 139 | 218 | 10.7 | 16 | $160K | $241K | $1.61M | $1.97M |
For each month m from 0 to 12: Organic visits a month(m) = V0 x VisitRamp(m). Intake calls and forms(m) = Organic visits a month(m) x C0 x ConversionRamp(m). Signed cases(m) = Intake calls and forms(m minus L) x P. Fee value of signed cases(m) = Signed cases(m) x Average fee per signed case. Cumulative fee value of signed cases = sum of fee value of signed cases from month 0 to m. Before month L, signed cases come from the month 0 level of intake calls and forms.
Each ramp is a multiplier on month 0, one per month. Month 0 is 1.00. Every multiplier is an assumption and is editable below.
| Multiplier | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 | M12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Visit ramp, expected | |||||||||||||
| Visit ramp, conservative | |||||||||||||
| Conversion ramp, expected | |||||||||||||
| Conversion ramp, conservative |
This is a planning model built from your inputs and public benchmarks, most of them from agency and vendor sources. It is not a forecast, a promise or a guarantee of rankings, calls, consultations, signed cases or fees. Past results of any firm, including the in-house results on this page, do not guarantee a similar outcome.
| In your model | Today (month 0) | Month 12, conservative | Month 12, expected |
|---|---|---|---|
| Organic visits a month per month | 2,500 | 3,300 | 4,450 |
| Intake calls and forms per month | 87.5 | 139 | 218 |
| Signed cases per month | 7 | 10.7 | 16 |
| Fee value of signed cases per month | $105K | $160K | $241K |
| Cumulative fee value of signed cases, months 0 to 12 | $1.36M if month 0 holds | $1.61M | $1.97M |
| Area | Today | Month 12 |
|---|---|---|
| Attribution | Intake cannot say which calls came from search | Every call carries its page, borough office and language line |
| Phones | Night and weekend calls go to voicemail | Missed calls measured by hour and line, with callback rules |
| Map pack | One profile for the whole city | One complete profile per staffed borough office |
| Pages | Practice pages written for New York State as a whole | Pages per borough, court and language the firm actually serves |
| Advertising rules | No record of what each page said and when | Every page version pre-approved and archived with its date |
| Channel cost | Local Services Ads and organic judged on calls | Cost per signed case by channel and borough |
| Ownership | Logins spread across past vendors | Every account, page and report in the firm's name |
Playbook
Each card is a page type and the kind of search it answers, with your names in the brackets.
A caller in the Bronx rarely picks a firm whose map pin is in Midtown. Each staffed office gets its own complete Google Business Profile, and its details match every directory. Shared desks and virtual addresses are left out unless the firm's own staff work there in business hours, because Google's guidelines exclude them and a suspended profile costs more than it brings.
People search for the place they have to be: the courthouse on the notice, the immigration court on the letter. Plain guides to what happens there, written and approved by your attorneys, answer that search and lead to a call.
Many New Yorkers search and call in Spanish, Chinese, Bengali, Russian or Haitian Creole. We build a language page only when someone at the firm takes the call in that language, so the page never promises a service the phone cannot give.
Labor Law 240 claims for falls from height are a large part of New York injury work and are searched in their own words. We write pages per injury type and borough, with what a worker should do in the first days, and leave outcomes out.
New York amended its lawyer advertising rules effective 1 June 2026: Rules 7.1 and 7.3 now track the ABA's 2018 advertising rules, the standalone Rule 7.4 on specialist claims moved into Rule 7.1(c), and Rule 7.5 on firm names stays. The core test did not change: nothing false or misleading, and no certified specialist claim without an accredited certification. We build pre-approval and dated archives into publishing, and your ethics counsel confirms the wording against the current text.
Local Services Ads appear above the map pack in many New York legal searches. We help set them up per office and compare cost per signed case against organic, borough by borough.
Proof
43x
The founder ran SEO and paid search in-house at Brain Station 23, a software development and IT services company. The method was tracking first, then the pages closest to an enquiry, then links and conversion work. It took inbound pipeline to 43x in eight months. That was SEO and paid search together for an IT company, not a law firm, so read it as proof of method, not as a legal result.
Source: Brain Station 23 internal data, founder's in-house role; published as a multiple only
S & F Consulting, a company formation, licensing and accounting consultancy and a CMBD client
Real keywords for S & F Consulting, each with its Google position and the country searched from. S & F Consulting is not a law firm; CMBD has no law firm case study yet. Positions only.
Ranked in
Source: Ahrefs organic keywords export for sfconsultingbd.com, 16 Oct 2026. Positions are Ahrefs positions on that date, shown as keyword, position and country only.
Illustration of the goal
Illustration: a Google search for your keyword, with Your brand in the first result, above Competitor 1, Competitor 2 and Competitor 3.
Illustration of the goal, not a promise and not a client result. Competitor 1 to 3 and positions 2 to 4 are placeholders and appear only in this drawing. CMBD has no law firm case study yet.
Pricing
From $7,000a month, by proposal
A firm with 5+ attorneys or 2+ offices in one practice area, serving one to three boroughs
By proposal, scoped above $7,000 a month
Firms with several practice areas or offices across the boroughs, Long Island, Westchester or New Jersey, and personal injury firms competing city-wide
Fit
FAQ
More firms, more links and more paid placements compete for the same calls in New York, and published vendor bands for hyper-competitive cities start around $7,000 a month. Our planning model also uses a slower visit ramp here for the same reason.
New York's Rules of Professional Conduct, 22 NYCRR Part 1200. A joint order of the Appellate Division dated 27 May 2026 amended Rules 1.0, 7.1, 7.3 and 7.4 effective 1 June 2026, so that Rules 7.1 and 7.3 track the ABA's 2018 advertising rules and the specialist rule sits in Rule 7.1(c); Rule 7.5 on firm names still applies. We build pre-approval and dated archives into publishing; the firm's ethics counsel confirms wording against the current text.
Map pack results follow where a real, staffed office is. We work on the boroughs where you have one, and use practice and court pages to reach callers in the others, without inventing addresses.
Yes, when someone at the firm takes the call in that language and a fluent attorney or staff member reviews the page. We will not build a language page your phones cannot answer.
Months 0 to 3 are tracking, borough profiles and page architecture. Borough, court and language queries usually move first. The model on this page shows expected and conservative paths from your numbers; it is a planning model, not a promise.
No. Our first law firm client will be a pilot with interim metrics published at day 90, with the firm's consent. The proof here is the founder's in-house method at an IT services company, shown as a multiple, and ranked keywords for S & F Consulting, a company formation, licensing and accounting consultancy and a CMBD client, not a law firm.
We cite these as directional, and say so where a figure is secondary.
In a 30-minute call we look at your office profiles, your borough and language pages and how many calls from search reach a consultation. You leave with a baseline, whether or not you hire us.