Law firm SEO services, United States
We build the practice area pages, office profiles and intake tracking that turn searches like car accident lawyer near me into answered calls, booked consultations and signed cases. Every month is reported in intake calls, consultations and signed cases from organic, not in keyword counts.
From $3,500 a month, by practice area
Customer success journey
Pick where your firm's organic channel is today, change the numbers to your own, and walk the path month by month: what we ship, what you should start to see, and what the firm keeps. The charts and the pipeline show intake calls, consultations and signed cases, expected and conservative, drawn to scale.
Personal injury firm missing from the map pack. Calls come from referrals, TV and Local Services Ads. The firm ranks for its own name, its office profiles are thin and directories outrank its practice pages. Visits and fee are sample numbers. Visit to lead is set at 3.5%, about half the Ruler Analytics legal organic rate, because the pages carry little click-to-call. Lead to signed is an 8% assumption, because many injury calls are not cases.
Family law firm with traffic on guides. Readers find your divorce and custody guides, then call someone else. Traffic is real but early and spread across states. Visits and fee are sample numbers. Visit to lead is a 2.5% assumption for guide-heavy traffic. Lead to signed is a 20% assumption.
Criminal defense or immigration, phone-led. People call the moment they need help, often at night or in a language other than English. The site converts, but too few people find it. Visits and fee are sample numbers. Visit to lead uses 7.3%, the Ruler Analytics legal organic search rate (26 May 2026). Lead to signed is a 15% assumption.
New office or new practice area. A second office or a new practice with no pages, no reviews and no local links yet. It starts from a low base and depends on the office profile and city pages. Visits and fee are sample numbers. Visit to lead is a 5% assumption. Lead to signed is a 12% assumption.
Analytics, call tracking and Business Profiles sit in the firm's own accounts from day one.
The test-call report and a fix list your intake team can run without us.
A listings sheet with every directory login and the exact office details.
Page templates the firm can reuse for the next office or practice area.
A written review process your staff runs after every closed matter.
An answer library intake staff can send to callers.
Press contacts and the data sets, kept in the firm's folder.
Booking rules and intake forms set up in the firm's own tools.
A channel report the managing partner can read in five minutes.
An expansion checklist for each new office.
The prompt list and monthly results.
The tuned intake script.
Every page, profile, report and process. Leaving us costs you nothing you built.
Expected and conservative use the ramps in the assumptions panel. Month 0 is your input with no change.
Non-branded, from your analytics
From organic visits a month
From intake calls and forms, month 0 to the month shown
Three columns, one per stage. As you move the month scrubber, each column fills with the intake calls and forms, booked consultations and signed cases the planning model gives for that month, expected and conservative side by side. The gap between the first and last column is where most firms lose cases: calls nobody answers and consultations nobody books.
70Conservative 70
19.8Conservative 19.8
5.6Conservative 5.6
Each filled dot stands for 10, expected case, in every column.
The first column is intake calls and forms and the last is signed cases, both from the model. The stages between are spaced evenly between those two numbers, which is an assumption, not a benchmark.
This is a planning model built from your inputs and public benchmarks, most of them from agency and vendor sources. It is not a forecast, a promise or a guarantee of rankings, calls, consultations, signed cases or fees. Past results of any firm, including the in-house results on this page, do not guarantee a similar outcome.
| Month | Organic visits a month, cons. | Organic visits a month, exp. | Intake calls and forms, cons. | Intake calls and forms, exp. | Signed cases, cons. | Signed cases, exp. | Fee value of signed cases, cons. | Fee value of signed cases, exp. | Cumulative, cons. | Cumulative, exp. |
|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 2,000 | 2,000 | 70 | 70 | 5.6 | 5.6 | $67K | $67K | $67K | $67K |
| 1 | 2,000 | 2,000 | 70 | 70 | 5.6 | 5.6 | $67K | $67K | $134K | $134K |
| 2 | 2,000 | 2,040 | 71.4 | 75 | 5.6 | 5.6 | $67K | $67K | $202K | $202K |
| 3 | 2,040 | 2,120 | 75 | 81.6 | 5.7 | 6 | $69K | $72K | $270K | $274K |
| 4 | 2,100 | 2,240 | 79.4 | 90.2 | 6 | 6.5 | $72K | $78K | $342K | $352K |
| 5 | 2,180 | 2,400 | 83.9 | 101 | 6.4 | 7.2 | $76K | $87K | $418K | $438K |
| 6 | 2,280 | 2,600 | 89.4 | 114 | 6.7 | 8.1 | $81K | $97K | $499K | $535K |
| 7 | 2,400 | 2,840 | 95.8 | 129 | 7.2 | 9.1 | $86K | $109K | $585K | $644K |
| 8 | 2,520 | 3,100 | 102 | 144 | 7.7 | 10.3 | $92K | $124K | $677K | $768K |
| 9 | 2,640 | 3,360 | 109 | 160 | 8.2 | 11.5 | $98K | $139K | $775K | $907K |
| 10 | 2,760 | 3,640 | 116 | 176 | 8.7 | 12.8 | $105K | $154K | $880K | $1.06M |
| 11 | 2,880 | 3,920 | 121 | 192 | 9.3 | 14.1 | $111K | $169K | $991K | $1.23M |
| 12 | 3,000 | 4,200 | 126 | 206 | 9.7 | 15.4 | $116K | $184K | $1.11M | $1.41M |
For each month m from 0 to 12: Organic visits a month(m) = V0 x VisitRamp(m). Intake calls and forms(m) = Organic visits a month(m) x C0 x ConversionRamp(m). Signed cases(m) = Intake calls and forms(m minus L) x P. Fee value of signed cases(m) = Signed cases(m) x Average fee per signed case. Cumulative fee value of signed cases = sum of fee value of signed cases from month 0 to m. Before month L, signed cases come from the month 0 level of intake calls and forms.
Each ramp is a multiplier on month 0, one per month. Month 0 is 1.00. Every multiplier is an assumption and is editable below.
| Multiplier | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 | M12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Visit ramp, expected | |||||||||||||
| Visit ramp, conservative | |||||||||||||
| Conversion ramp, expected | |||||||||||||
| Conversion ramp, conservative |
This is a planning model built from your inputs and public benchmarks, most of them from agency and vendor sources. It is not a forecast, a promise or a guarantee of rankings, calls, consultations, signed cases or fees. Past results of any firm, including the in-house results on this page, do not guarantee a similar outcome.
| In your model | Today (month 0) | Month 12, conservative | Month 12, expected |
|---|---|---|---|
| Organic visits a month per month | 2,000 | 3,000 | 4,200 |
| Intake calls and forms per month | 70 | 126 | 206 |
| Signed cases per month | 5.6 | 9.7 | 15.4 |
| Fee value of signed cases per month | $67K | $116K | $184K |
| Cumulative fee value of signed cases, months 0 to 12 | $874K if month 0 holds | $1.11M | $1.41M |
| Area | Today | Month 12 |
|---|---|---|
| Attribution | Intake cannot say which calls came from search | Every intake call and form carries its page or office profile in the intake log |
| Phones | Nobody knows how many calls go unanswered | Missed-call rate per office is measured and reviewed monthly |
| Map pack | Thin profiles, mixed office details across directories | One complete profile per staffed office, consistent everywhere |
| Practice pages | One page per practice for the whole state | Pages per practice and office city, approved by a named attorney |
| Reviews | Requested when someone remembers | A written process after every closed matter, inside bar rules |
| Channel cost | Paid and organic judged on calls | Cost per signed case by channel and practice area |
| Ownership | Logins spread across past vendors | Every account, page and report in the firm's name |
Playbook
Each card is a page type and the kind of search it answers, with your names in the brackets.
A person hurt in a crash searches the injury and the city, not the firm. We write one page per practice and city the firm actually serves, with the courts, filing deadlines and fee terms that apply there, and an attorney approves each one.
The map pack shows three firms. Each staffed office gets its own complete profile with practice categories and real hours, and its details match every legal directory and the state bar. Virtual offices are left out: Google's guidelines say a rented mailing address the firm does not operate from is not eligible, and a shared office counts only if the firm's own staff are there in business hours.
Clio's 2024 secret shopper study found that 40% of 500 firms answered the phone. Ranking is wasted if the call is missed. We track calls per page, test-call every office line and report missed calls next to rankings.
Local Services Ads sit above the map pack in many legal searches and charge per lead. We help set them up and dispute leads that are not cases, then compare cost per signed case against organic so the firm funds the channel that signs.
Reviews move map pack calls, and bar rules limit how you get and answer them. Requests go out after a matter closes with no incentive, and replies never confirm someone was a client or discuss a case.
Intake staff hear the same questions every day: how long do I have to file, what does it cost, do I need a lawyer for this. Pages that answer them in plain words bring better qualified calls and support AI answers.
Proof
43x
The founder ran SEO and paid search in-house at Brain Station 23, a software development and IT services company. The method was tracking first, then the pages closest to an enquiry, then links and conversion work. It took inbound pipeline to 43x in eight months. That was SEO and paid search together for an IT company, not a law firm, so read it as proof of method, not as a legal result.
Source: Brain Station 23 internal data, founder's in-house role; published as a multiple only
S & F Consulting, a company formation, licensing and accounting consultancy and a CMBD client
Real keywords for S & F Consulting, each with its Google position and the country searched from. S & F Consulting is not a law firm; CMBD has no law firm case study yet. Positions only.
Ranked in
Source: Ahrefs organic keywords export for sfconsultingbd.com, 16 Oct 2026. Positions are Ahrefs positions on that date, shown as keyword, position and country only.
Illustration of the goal
Illustration: a Google search for your keyword, with Your brand in the first result, above Competitor 1, Competitor 2 and Competitor 3.
Illustration of the goal, not a promise and not a client result. Competitor 1 to 3 and positions 2 to 4 are placeholders and appear only in this drawing. CMBD has no law firm case study yet.
Pricing
$3,500a month
Firms with 5+ attorneys or 2+ offices in a mid-size metro, in criminal defense or immigration
$4,500a month
Firms with 5+ attorneys or 2+ offices in a mid-size metro, in personal injury or family law
From $7,000a month, by proposal
Firms competing in major metros such as New York City, Los Angeles, Chicago or Houston, and personal injury firms in any major metro
Fit
FAQ
Months 0 to 3 are tracking, office profiles and page architecture. Long-tail practice and city pages usually move before head terms, and the planning model on this page shows expected and conservative paths from your own numbers. These are estimates, not guarantees.
Head terms in most metros are held by firms with years of links and content. We start with the queries closest to a call: the injury, the place and the question. We tell you plainly if a head term is out of reach in year one.
We draft to ABA Model Rule 7.1 style standards: nothing false or misleading, no unjustified expectations about results, no claim to be a certified specialist unless the attorney holds a certification your state recognizes. A named attorney at your firm approves each page, because your state's rules and your bar decide.
No. We advise on Local Services Ads and report cost per signed case for organic and paid side by side, so the firm can decide where the next dollar goes.
The firm. Every account sits in the firm's name from day one, and every page and report stays with you if you leave.
Not yet. Our first law firm client will be a pilot with interim metrics published at day 90, with the firm's consent. The proof on this page is the founder's in-house method at an IT services company, shown as a multiple, and ranked keywords for S & F Consulting, a company formation, licensing and accounting consultancy and a CMBD client, not a law firm.
We cite these as directional, and say so where a figure is secondary.
In a 30-minute call we look at your office profiles, your practice pages and how many calls from search reach a consultation. You leave with a baseline, whether or not you hire us.