Real estate SEO services, Dubai
Off-plan buyers and resale investors search by community and by project long before they call. We build launch pages, community pages and Arabic and English content that earn those inquiries on your own site, alongside your Property Finder and Bayut listings, and tag every inquiry and WhatsApp click with the project and community that produced it.
$5,500 a month, provisional
Customer success journey
Pick where your organic channel is today, put in your own numbers, and walk the year month by month: what we ship, what you should start to see, and what you keep. Off-plan sales were about 70 to 73% of Dubai residential transactions in 2025 by the two DLD-based counts we cite (other brokerages count lower), so the model treats a project launch as a page set, not a single listing. The chart is a planning model driven by your inputs, with every assumption on screen. It is not a promise.
Resale brokerage living on the portals. Your agents list on Property Finder and Bayut and most inquiries come from there. Your own site gets your brand name and little else. Visits are a sample number. Visit to inquiry is set at 1.0%, under the 2.7% real estate average in First Page Sage client data, because brand traffic is mostly existing contacts. Inquiry to closed deal uses 1.0%, inside the 0.4 to 1.2% band attributed to NAR in the US; there is no published Dubai figure, so replace it with yours. Commission is 2% of the AED 1.53 million 2025 median residential price (Metropolitan, DLD based), about $8,300 at AED 0.2723.
Off-plan brokerage, launch pages in English only. You sell developer launches and get traffic on project names for a few weeks after each launch, then it fades. Pages are English only and copy the developer brochure. Visits are a sample number. Visit to inquiry uses 2.0% and inquiry to closed deal 0.8%, both assumptions. Commission value is 5% (the midpoint of the 3 to 7% developer-paid band one Dubai brokerage blog reports) of the AED 2.61 million 2025 average off-plan price (Metropolitan, DLD based), about $35,500.
Developer whose sales depend on broker networks. You have two or more active projects and most units sell through external brokers. Your site ranks for your brand, while brokers and portals rank for your project names. Visits are a sample number. Visit to inquiry uses 1.5% and inquiry to closed deal 0.6%, both assumptions. Commission value here is the broker commission a direct sale saves: 5% of the AED 2.61 million average off-plan price, about $35,500. It is not your unit price or margin.
New project or new domain before launch. A project microsite or a new brand domain with few links, months before the launch event. Visits are a sample number. Visit to inquiry uses 2.5% because pre-launch visitors are registering interest, and inquiry to closed deal 0.6%; both are assumptions. Commission value as for the developer profile. Expect the conservative line in the first months.
Every account, export and document sits in your workspace from day one.
The tracking spec, the dashboard and the compliance checklist.
The community map and keyword plan.
The pages and templates.
The launch playbook.
The Arabic pages and glossary.
The six-month report.
The report method and the press list.
The guides and their update schedule.
The test log.
The expanded community map.
The cost model.
Everything: pages, data, dashboards and the roadmap.
Expected and conservative use the ramps in the assumptions panel. Month 0 is your input with no change.
Non-branded, from your analytics
From monthly organic visits
From inquiries (forms, calls, WhatsApp), month 0 to the month shown
Each tile is a community or master development where you have listings or a project. A tile lights up when its pages reach page one for the community and project queries we track, and shows the inquiries it produced that month. The tiles below are a sample; yours follow your inventory.
0 of 10 areas live at month 0. Brighter tiles get more inquiries (forms, calls, WhatsApp).
Areas go live in the order listed, at months 3, 3, 3, 3, 6, 6, 6, 6, 6, 6, and inquiries (forms, calls, WhatsApp) are split evenly across the live areas. Both are assumptions; your own area data replaces them.
This is a planning model built from your inputs and public benchmarks, several of them from outside the UAE or from brokerage and agency blogs. It is not a forecast, a promise or a guarantee of rankings, traffic, inquiries, deals, commission or sales.
| Month | Monthly organic visits, cons. | Monthly organic visits, exp. | Inquiries (forms, calls, WhatsApp), cons. | Inquiries (forms, calls, WhatsApp), exp. | Closed deals, cons. | Closed deals, exp. | Commission value, cons. | Commission value, exp. | Cumulative, cons. | Cumulative, exp. |
|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 4,000 | 4,000 | 40 | 40 | 0.4 | 0.4 | $3.3K | $3.3K | $3.3K | $3.3K |
| 1 | 4,000 | 4,000 | 40 | 40 | 0.4 | 0.4 | $3.3K | $3.3K | $6.6K | $6.6K |
| 2 | 4,000 | 4,120 | 40 | 41.2 | 0.4 | 0.4 | $3.3K | $3.3K | $10K | $10K |
| 3 | 4,040 | 4,320 | 40.4 | 43.2 | 0.4 | 0.4 | $3.3K | $3.3K | $13K | $13K |
| 4 | 4,120 | 4,600 | 42 | 48.3 | 0.4 | 0.4 | $3.3K | $3.4K | $17K | $17K |
| 5 | 4,240 | 4,960 | 44.1 | 54.6 | 0.4 | 0.4 | $3.4K | $3.6K | $20K | $20K |
| 6 | 4,400 | 5,360 | 47.1 | 61.6 | 0.4 | 0.5 | $3.5K | $4K | $23K | $24K |
| 7 | 4,600 | 5,840 | 50.6 | 70.1 | 0.4 | 0.5 | $3.7K | $4.5K | $27K | $29K |
| 8 | 4,840 | 6,400 | 54.2 | 80 | 0.5 | 0.6 | $3.9K | $5.1K | $31K | $34K |
| 9 | 5,080 | 7,000 | 57.9 | 91 | 0.5 | 0.7 | $4.2K | $5.8K | $35K | $40K |
| 10 | 5,320 | 7,600 | 61.7 | 101 | 0.5 | 0.8 | $4.5K | $6.6K | $40K | $46K |
| 11 | 5,560 | 8,200 | 65.6 | 112 | 0.6 | 0.9 | $4.8K | $7.6K | $45K | $54K |
| 12 | 5,800 | 8,800 | 69.6 | 123 | 0.6 | 1 | $5.1K | $8.4K | $50K | $62K |
For each month m from 0 to 12: Monthly organic visits(m) = V0 x VisitRamp(m). Inquiries (forms, calls, WhatsApp)(m) = Monthly organic visits(m) x C0 x ConversionRamp(m). Closed deals(m) = Inquiries (forms, calls, WhatsApp)(m minus L) x P. Commission value(m) = Closed deals(m) x Commission value per closed deal. Cumulative commission value = sum of commission value from month 0 to m. Before month L, closed deals come from the month 0 level of inquiries (forms, calls, WhatsApp).
Each ramp is a multiplier on month 0, one per month. Month 0 is 1.00. Every multiplier is an assumption and is editable below.
| Multiplier | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 | M12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Visit ramp, expected | |||||||||||||
| Visit ramp, conservative | |||||||||||||
| Conversion ramp, expected | |||||||||||||
| Conversion ramp, conservative |
This is a planning model built from your inputs and public benchmarks, several of them from outside the UAE or from brokerage and agency blogs. It is not a forecast, a promise or a guarantee of rankings, traffic, inquiries, deals, commission or sales.
| In your model | Today (month 0) | Month 12, conservative | Month 12, expected |
|---|---|---|---|
| Monthly organic visits per month | 4,000 | 5,800 | 8,800 |
| Inquiries (forms, calls, WhatsApp) per month | 40 | 69.6 | 123 |
| Closed deals per month | 0.4 | 0.6 | 1 |
| Commission value per month | $3.3K | $5.1K | $8.4K |
| Cumulative commission value, months 0 to 12 | $43K if month 0 holds | $50K | $62K |
| Area | Today | Month 12 |
|---|---|---|
| Inquiry source | Most inquiries arrive through Property Finder, Bayut and outside brokers | Organic inquiries tracked by community and project next to portal and broker inquiries |
| Project names | Brokers and portals rank for your own project names | Project hubs on your domain for every active launch |
| Launch traffic | Spikes in launch week, then fades | One URL path from register interest to availability that keeps its rankings |
| Language | English only | English and Arabic pages for your main communities and projects |
| Compliance | Permit numbers missing on some listing pages | A checklist that keeps the Trakheesi permit number and BRN you supply on every listing and project page |
| Chats start with no page attached | Every WhatsApp click tagged by project and community in the CRM | |
| Unit economics | No organic cost per closed deal | Organic cost per closed deal next to portal, paid and broker cost |
Playbook
Each card is a page type and the kind of search it answers, with your names in the brackets.
Investors compare Dubai Marina with JLT, or Business Bay with Downtown Dubai, before they pick a unit. A community page with transport, schools, service charge ranges and recent transaction data, sourced and dated, answers that comparison on your site.
A launch draws searches on the project name for a few weeks, and portals and other brokers take most of them. One URL path that starts as register interest, becomes the launch page and then the availability page keeps the rankings you earn.
Arabic search is a different keyword set, not a translation of the English one. We write the top community and project pages in Arabic with a native content partner and connect them with hreflang.
Overseas buyers ask about fees, title deeds, service charges, mortgages for non-residents and residency visas. Guides that cite DLD and government sources earn trust and links; we never give legal or visa advice ourselves.
Many Dubai inquiries start on WhatsApp. We tag each click with its page, project and community so a chat that becomes a deal can be traced back to the page that started it.
Dubai Land Department rules require a Trakheesi advertising permit for property ads and a RERA broker registration number (BRN) on marketing. Obtaining permits is your responsibility; our pages carry the permit number and BRN you supply, and we do not publish a listing or project page without them.
Proof
43x
The founder ran SEO and paid search in-house at Brain Station 23, a software development and IT services company. The same method of tracking first, bottom-of-funnel pages next, then links and conversion work, took inbound pipeline to 43x in eight months. That was SEO and paid search together, for an IT services company, not a real estate business.
Source: Brain Station 23 internal data, founder's in-house role; published as a multiple only
Brain Station 23 (software development and IT services) and NopStation (Brain Station 23's nopCommerce e-commerce brand) are the founder's in-house work, not client results. S & F Consulting (company formation, licensing and accounting, not a law firm) and RENTS (real estate, Bangladesh) are CMBD clients. CMBD has no real estate client case study yet.
Ten keywords from four of our projects, each with its Google position, the country searched from and the project it belongs to. The chips list every country where one of the three Ahrefs-tracked projects has a keyword in Google's top 10. Positions only.
Ranked in
Source: Ahrefs organic keywords exports for brainstation-23.com, nop-station.com and sfconsultingbd.com, 16 Oct 2026, plus one client row from the CMBD homepage rank card (Google Bangladesh). Positions are Ahrefs positions on the export date, shown as keyword, position, country and project only.
Illustration of the goal
Illustration: a Google search for your keyword, with Your brand in the first result, above Competitor 1, Competitor 2 and Competitor 3.
Illustration of the goal, not a promise and not a client result. Competitor 1 to 3 and positions 2 to 4 are placeholders and appear only in this drawing. CMBD has no real estate client case study yet.
Pricing
$5,500a month, provisional
Developers with two or more active projects, or brokerages with 20 or more RERA registered agents
By proposal
Developers with several launches a year or groups selling across the UAE
Fit
FAQ
Only a little. Rankings on a new project name take time, and a launch next month needs portals and paid search. SEO pays off when the project hub is live before launch and the same URL keeps its rankings through sales and handover, and for your next launch.
You do. Permits and broker registrations are the developer's or brokerage's responsibility. We build a checklist into publishing so every listing or project page shows the permit number and BRN you supply, and we do not publish ads without them.
Yes, through a native Arabic content partner, from month 5. Arabic pages get their own keyword map and are linked to the English pages with hreflang. We do not publish machine translated pages.
We do not try to replace your portal listings. Portals win many listing searches; your site can win project names, community comparisons, investor questions and your own brand. We report organic and portal inquiries side by side.
Not yet, and we will not invent them. The founder's in-house work at Brain Station 23, a software development and IT services company, reached top-three Google positions in the UAE and took inbound pipeline to 43x in eight months with SEO and paid search. Our first Dubai developer or brokerage client is a pilot whose 90-day interim metrics we publish with its approval.
The published Dubai rates disagree widely, and the band we priced on comes from one vendor. Before this page goes live we collect two or three direct Dubai real estate SEO quotes and re-set the price from them, never below $4,000 a month.
We cite these as directional, and say so where a figure is secondary.
In a 30-minute call we look at where your inquiries come from today, which projects and communities matter most, and where portals and brokers outrank you on your own names. You leave with a draft community map and a written scope if it fits.