SaaS SEO agency for B2B product companies
One method for funded SaaS product companies, set up for the market you sell in. We build the pages buyers read while they choose a vendor: alternatives, versus, pricing, integration and use-case pages. Then we tie every demo request and trial signup to the page that produced it, and adjust spelling, currency, consent and hreflang for US and UK buyers.
$5,000 a month in the US, $4,500 in the UK
Choose your market
The method is the same everywhere: tracking first, then the pages closest to a demo, then links and conversion work. What changes is the buyer's spelling, the currency on your pricing page, the consent rules behind your analytics and the price of the retainer. Each market page sets that out in full, with its own planning model.
$5,000 a month at $2M to $10M ARR
For US SaaS product companies selling sales-led, product-led or hybrid. Comparison pages that name competitors fairly, integration pages with real setup steps, and a pipeline report in HubSpot or Salesforce.
$4,500 a month (about £3,460), mid-market
For UK SaaS product companies past £2M ARR. Pages in British English with pricing in pounds, security and data hosting pages for procurement teams, and tracking set up under UK GDPR and PECR.
These pages open after our first SaaS client case study is published. Until then we do not publish a price for them.
Customer success journey
Pick where your organic channel is today, put in your own numbers, and walk the path month by month: what we ship, what you should start to see, and what you keep. Public agency timelines describe the same shape for B2B SaaS: foundation in months 1 to 3, early signals in months 4 to 6, first marketing-sourced demos in months 7 to 9, and a channel you can read against paid in months 10 to 12 (Discovered Labs, Feb 2026, updated Aug 2026). That source puts measurable revenue at months 9 to 12, and other agency sources give wider ranges. The chart is a planning model driven by your inputs, with every assumption on screen. The model runs in US dollars; the UK page runs the same model in pounds. It is not a promise.
Organic brings few demos. Most organic visits come from people typing your brand name. Non-branded traffic is small and nobody can say which page produced a demo request. Pipeline lives on outbound, paid and referrals. Visits and ACV are sample numbers. Visit to demo is set at 0.5%, below the 1 to 3% median range (Naoma 2026 via SaaS Hero), because this traffic carries little buying intent. Demo to closed-won uses 18%, the low end of the 18 to 25% band reported for $10K to $50K ACV (Naoma 2026 via SaaS Hero).
Traffic, but it is early-funnel blog traffic. You have a content program and real organic volume, but it lands on how-to posts and glossary pages. Few readers start a trial and the product team asks what the blog is for. Visits and ACV are sample numbers. Visit to trial uses 0.5%, the low end of the agency-reported 0.5 to 2% blog-to-trial range (callin.io, as cited by Averi, 2026). Trial to paid uses the 8% median across 200 B2B software products (Kyle Poyar with ProductLed and ChartMogul, Jan 2026, as reported by Userpilot).
Plateaued after an in-house push. A content marketer or a past agency got you to a steady level, then growth went flat. Some comparison pages exist but are thin or one-sided, and tracking stops at the form fill. Visits and ACV are sample numbers. Visit to lead uses 1.1%, the B2B SaaS average from First Page Sage client data (Jan 2022 to Aug 2025); that figure counts any conversion action and the model treats it as demo requests, so swap in your own rate. Demo to closed-won uses 18.7%, the median across 18,400 demos in 47 client accounts during 2025 (Visionary Marketing, published 2026).
New category, new domain or rebrand. Buyers do not search your category name yet, or you moved to a new domain with few links. You need to rank for the problem and for the tools buyers already compare you with. Visits and ACV are sample numbers. Visit to demo uses 1.5%, inside the 1 to 3% median range (Naoma 2026 via SaaS Hero). Demo to closed-won uses 18%, the low end of the 18 to 25% band for $10K to $50K ACV from the same source. The model starts this ramp three months later, because one agency source (Rock The Rankings, Aug 2026) puts a brand new domain with no age or backlinks at 12 to 24 months to see results.
Every account, export and document sits in your workspace from day one.
The tracking spec, the dashboard and the definitions document.
The keyword map and the ICP language document, reusable by sales and product marketing.
The pages, their briefs and the review notes.
Page templates your team can reuse for the next integration launch.
The dataset, the story assets and the media list.
The test log and every winning variant.
The data source, the page template and the publishing checklist.
The full comparison set, kept current by a quarterly review checklist.
The report, built in your CRM, not in our tool.
A page-type scorecard your team can use to decide future content.
The activation content library.
Everything: pages, data, dashboards, playbooks and the roadmap.
Expected and conservative use the ramps in the assumptions panel. Month 0 is your input with no change.
Non-branded organic visits
From organic visits
From demo requests, month 0 to the month shown
The same model as a pipeline board: what organic search puts into the first stage each month, and what reaches the last stage after the sales cycle lag.
10Conservative 10
5.6Conservative 5.6
3.2Conservative 3.2
1.8Conservative 1.8
Each filled dot stands for one, expected case, in every column.
The first column is demo requests and the last is new customers, both from the model. The stages between are spaced evenly between those two numbers, which is an assumption, not a benchmark.
This is a planning model built from your inputs and public benchmarks, most of them from agency and vendor blogs. It is not a forecast, a promise or a guarantee of rankings, traffic, signups, demos or revenue.
| Month | Organic visits, cons. | Organic visits, exp. | Demo requests, cons. | Demo requests, exp. | New customers, cons. | New customers, exp. | New ARR, cons. | New ARR, exp. | Cumulative, cons. | Cumulative, exp. |
|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 2,000 | 2,000 | 10 | 10 | 1.8 | 1.8 | $27K | $27K | $27K | $27K |
| 1 | 2,000 | 2,000 | 10 | 10 | 1.8 | 1.8 | $27K | $27K | $54K | $54K |
| 2 | 2,000 | 2,000 | 10 | 10 | 1.8 | 1.8 | $27K | $27K | $81K | $81K |
| 3 | 2,000 | 2,100 | 10 | 10.5 | 1.8 | 1.8 | $27K | $27K | $108K | $108K |
| 4 | 2,060 | 2,240 | 10.6 | 12.1 | 1.8 | 1.8 | $27K | $27K | $135K | $135K |
| 5 | 2,140 | 2,400 | 11.4 | 14 | 1.8 | 1.9 | $27K | $28K | $162K | $163K |
| 6 | 2,240 | 2,600 | 12.3 | 16.3 | 1.9 | 2.2 | $29K | $33K | $191K | $196K |
| 7 | 2,360 | 2,840 | 13.3 | 18.9 | 2.1 | 2.5 | $31K | $38K | $222K | $234K |
| 8 | 2,500 | 3,100 | 14.6 | 22 | 2.2 | 2.9 | $33K | $44K | $255K | $278K |
| 9 | 2,640 | 3,400 | 15.8 | 25.5 | 2.4 | 3.4 | $36K | $51K | $291K | $329K |
| 10 | 2,800 | 3,700 | 16.8 | 27.8 | 2.6 | 4 | $39K | $59K | $330K | $388K |
| 11 | 2,960 | 4,000 | 17.8 | 30 | 2.9 | 4.6 | $43K | $69K | $373K | $457K |
| 12 | 3,100 | 4,300 | 18.6 | 32.3 | 3 | 5 | $45K | $75K | $418K | $532K |
For each month m from 0 to 12: Visits(m) = V0 x VisitRamp(m). Signups or demos(m) = Visits(m) x C0 x ConversionRamp(m). New customers(m) = Signups or demos(m minus L) x P. New ARR(m) = New customers(m) x ACV. Cumulative new ARR = sum of New ARR from month 0 to m. V0 is your monthly organic visits, C0 your visit to signup or demo rate, P your signup or demo to paid rate, ACV your annual contract value, and L the sales cycle lag in months.
The conversion ramp stands for the traffic mix shifting from blog posts toward alternatives, versus, pricing and integration pages. ConversionRamp is 1.00 for months 0 to 3, then rises evenly to its month 9 value and is held to month 12. Sales cycle lag L is 2 months for a sales-led demo motion and 0 for a self-serve trial. For the new category profile both ramps start three months later. Every multiplier is an assumption and is editable below.
| Multiplier | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 | M12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Visit ramp, expected | |||||||||||||
| Visit ramp, conservative | |||||||||||||
| Conversion ramp, expected | |||||||||||||
| Conversion ramp, conservative |
This is a planning model built from your inputs and public benchmarks, most of them from agency and vendor blogs. It is not a forecast, a promise or a guarantee of rankings, traffic, signups, demos or revenue.
| In your model | Today (month 0) | Month 12, conservative | Month 12, expected |
|---|---|---|---|
| Organic visits per month | 2,000 | 3,100 | 4,300 |
| Demo requests per month | 10 | 18.6 | 32.3 |
| New customers per month | 1.8 | 3 | 5 |
| New ARR per month | $27K | $45K | $75K |
| Cumulative new ARR, months 0 to 12 | $351K if month 0 holds | $418K | $532K |
| Area | Today | Month 12 |
|---|---|---|
| Attribution | Demos and signups arrive with no landing page attached, so organic gets credit by guesswork | Every demo and signup carries its landing page and first touch in your CRM |
| Where organic visits land | Home page, brand searches and early-funnel blog posts | A growing share on alternatives, versus, pricing, integration and use-case pages |
| Comparison coverage | Competitors own the '[Your category] alternatives' and '[You] vs [Competitor]' queries | A page for each competitor on your buyers' shortlist, each with an honest trade-off |
| Integrations | One directory page listing logos | A page per key integration with setup steps, plus programmatic pages built from docs data |
| AI search | Unknown whether AI answers mention you for buyer prompts | A tracked prompt set with your citation rate against the month 1 baseline |
| Authority | Links mostly from directories and your own partners | Earned links and mentions from two digital PR stories and review-site alignment |
| Signup and demo flow | Form and trial flow never tested | A test log with the changes that lifted completion kept live |
| Pipeline report | Organic is a traffic line in a marketing deck | Organic-sourced and organic-influenced pipeline in HubSpot or Salesforce, with definitions |
| Unit economics | No organic CAC | Organic CAC readable next to paid CAC, against a median SaaS CAC payback of 15 to 16 months in two 2026 benchmark reports |
| Ownership | Knowledge sits with whoever ran SEO last | Briefs, templates, tracking spec, dashboards and a year two roadmap in your workspace |
Playbook
Each page type matches a moment in a B2B SaaS buying process, in every market we work in. The search bar under each card shows the kind of query it answers, with your names in the brackets.
The searcher is leaving a tool or has ruled one out, so they are already choosing a vendor. We write a page per competitor your buyers name, with a fair comparison table, pricing bands, migration steps and the cases where the other tool fits better. A page that claims to win on everything is easy to skip, for a buyer and for an AI answer.
The buyer holds a shortlist of two or three. A versus page covers features, pricing, the buyer each product suits and one stated trade-off per side. Grow & Convert, as reported by Averi (2026), found versus keywords converting above 5% and comparison and alternatives keywords above 7.5% in an analysis of 95 bottom-of-funnel articles. Those are agency-reported figures, so we benchmark against your own analytics.
Budget is the last question before a demo request. We rewrite the pricing page and add cost explainers for your category, in dollars for US buyers and in pounds with VAT stated for UK buyers, so a champion can take a number to finance. We found no sourced conversion rate for pricing pages, so we measure them in your data.
The buyer is checking fit with their current stack. We build a page per key integration with real setup steps, supported triggers and actions, then scale with programmatic pages from your docs data. Zapier's app pages are the public model. Agency write-ups from 2026 report thin, generated pages losing ground under AI Overviews, so each page needs real steps.
Security reviews come up in every market under different names: SOC 2 for US buyers, UK GDPR, data location and Cyber Essentials for UK buyers. One page with facts you can evidence answers the questionnaire before procurement sends it, and it ranks for the searches buyers run first.
A narrow page where the buyer sees their job or industry named, in their own terms, with a worked example. These pages also feed sales enablement, since reps can send them in follow-ups.
The buyer knows the need but has no vendor yet. These queries carry volume and competition, and AI answers often summarise them, so structure matters: answer first, criteria, FAQ, a date and a named author. We list fair picks and say where each fits, without ranking claims about you.
One agency (Discovered Labs, 2026) reports first AI search citations within 2 to 6 weeks, earlier than Google rankings; we treat that as directional. We track a fixed set of buyer prompts from month 1 and structure pages so they can be quoted: answer first, FAQ, dated and bylined.
Proof
43x
The founder ran SEO and paid search in-house at Brain Station 23, a software development and IT services company. The same method of tracking first, bottom-of-funnel pages next, then links and conversion work, took inbound pipeline to 43x in eight months. That was SEO and paid search together, for an IT services company, not a SaaS client.
Source: Brain Station 23 internal data, founder's in-house role; published as a multiple only
Founder's in-house work at Brain Station 23, a software development and IT services company. Not a client result.
Real keywords from the founder's in-house work, each with its Google position and the country searched from. Positions only.
Ranked in
Source: Ahrefs organic keywords exports for brainstation-23.com, 16 Oct 2026. Positions are Ahrefs positions on that date, shown as keyword, position and country only.
Illustration of the goal
Illustration: a Google search for your keyword, with Your brand in the first result, above Competitor 1, Competitor 2 and Competitor 3.
Illustration of the goal, not a promise and not a client result. Competitor 1 to 3 and positions 2 to 4 are placeholders and appear only in this drawing.
Pricing
$5,000a month
B2B SaaS product companies at $2M to $10M ARR with a marketing lead in place
$4,500a month (about £3,460)
UK SaaS product companies past £2M ARR, mid-market
By proposal
SaaS companies with several products, or selling across the US, the UK and Europe
Fit
FAQ
One programme, with one tracking setup and one keyword map. We add a market version of a page only where the buyer's question changes: pricing in dollars or pounds, US or British spelling, security and data hosting answers, or competitors that differ by country. Google's guidance is to mark localized versions with hreflang, so each market sees its own page. Where a page would only swap the spelling, we keep one page.
The one where most of your target accounts sit. If you sell into both, start with the market that produces most of your pipeline today. Each market page has its own price, its own planning model and the rules that apply there. Work across two or more markets is scoped by proposal.
Each market is priced on its own published range. Discovered Labs puts US SaaS SEO at $3,000 to $8,000 a month for $2M to $10M ARR, and Whitehat SEO lists UK mid-market B2B SEO at £2,500 to £5,000. We set each offer a little under our midpoint estimate of that market's range. The core scope is the same; the UK plan adds consent and British English work.
The Discovered Labs month-by-month timeline (2026) puts foundation work in months 1 to 3, early signals in months 4 to 6, first marketing-sourced deals in months 7 to 9, and measurable revenue at 9 to 12 months. One agency source puts a brand new domain with no age or backlinks at 12 to 24 months. These are agency estimates, not guarantees. The model on this page lets you see how your starting point changes that.
Both. For a product-led motion we measure trial starts, activation and trial to paid, and the model offers no-card and card-required defaults. For sales-led we measure demo requests, opportunities and closed-won, with your sales cycle as the lag.
Probably not. Firms that sell development, outsourcing or IT services are planned and priced on our IT company SEO pages, because their buyers search by service, tech stack and industry, and the conversion is an RFQ or a discovery call rather than a demo of a product.
Not yet, and we will not invent them. Our proof is the founder's in-house work at Brain Station 23, a software development and IT services company, where SEO and paid search took inbound pipeline to 43x in eight months, with service pages ranked for keywords in the US, the UK, the UAE, Malaysia and Bangladesh (the ranked keyword board on this page shows the positions). Our first SaaS client runs as a pilot, and we publish its 90-day interim metrics with the client's agreement.
Most are agency or vendor blogs; we cite them as directional.
Guide
If you run marketing at a funded B2B SaaS company, you have probably been pitched SEO as a traffic play. Traffic is easy to report and hard to cash. What your CEO and board ask about is pipeline: how many demo requests and trials came from search, what they cost, and whether the number will still be there next quarter. If you sell in more than one country, there is a second question: does a plan written for US buyers work for buyers in the UK?
This guide covers both. It explains what a SaaS SEO agency should do, who the service fits, how the work changes by market, which pages sit closest to a demo, how to check an agency before you sign, what it costs and how long it takes. Where we quote a number we name the source, and most of those sources are agency or vendor blogs, so read them as directional. For one market in detail, open the United States page or the United Kingdom page.
Generic SEO measures success in rankings and sessions. A SaaS SEO agency should measure it in demo requests, trial starts and pipeline, because those are the numbers your revenue team already trusts. The difference shows in the first month: a SaaS programme starts with tracking that ties each demo and signup to the page that produced it, not with a calendar of blog posts.
Three things set SaaS apart from other B2B work. The buyer compares products, so alternatives, versus and pricing pages matter more than a long blog. The conversion is a demo request or a trial signup, and in a product-led motion the real sale happens inside the product. And a buying group usually decides, so the champion who finds you needs pages they can forward to finance, security and the CTO.
What an agency should not do is sell you a fixed number of posts, links priced by a domain rating score, or a ranking target written into the contract. None of those tells you whether organic search added a single customer.
We work with funded B2B SaaS product companies past $2M ARR, with a marketing lead in place who can approve pages and join a monthly review. Discovered Labs, in its SaaS SEO pricing guide (February 2026, updated July 2026), groups budgets by ARR, and $2M to $10M is the band where a full programme of tracking, comparison pages, digital PR and conversion work usually fits the budget. Above $10M ARR, or with several products or markets, the scope is set by proposal.
Below $2M ARR, or before positioning is settled, we usually advise against a retainer. The money tends to go further on sales calls and paid search until you know which buyer you are winning and why.
Software development, IT outsourcing and IT services firms are a different buyer. They sell projects and teams, not a product priced by ARR, and their buyers search by service and tech stack. We cover them on our IT company SEO pages for the United States and the United Kingdom.
Inside the SaaS band, these are the signs a programme will pay:
The method does not change between countries: tracking first, then the pages closest to a demo, then links, AI search work and conversion tests. What changes is everything the buyer sees and everything your analytics can record. These are the differences we plan for, market by market.
Every programme starts with a baseline of branded and non-branded organic traffic, demo and signup events tagged by landing page, and CRM fields for first touch. Every programme builds alternatives, versus, pricing, integration and use-case pages from your sales calls, and every report shows organic-sourced and organic-influenced pipeline as separate lines, with the definitions printed beside them. The 12-month path on this page follows the same five levels in each market.
US pages are written in American English with prices in US dollars, and they use the terms US buyers search with, such as SOC 2 for security reviews and HIPAA for healthcare buyers. Comparison pages carry the most legal weight here. The FTC's Statement of Policy Regarding Comparative Advertising (1979) encourages naming competitors when the comparison is clear and not deceptive, and section 43(a) of the Lanham Act lets a company sue over advertising that misrepresents its products, so every claim cites the competitor's public pricing or docs and carries a date.
Privacy is set state by state. The California Consumer Privacy Act covers businesses that meet any one of its thresholds, and covered businesses must honor opt-out signals such as Global Privacy Control. Our tracking ties demos to pages through first-party form data and CRM fields, which keeps working when a visitor blocks ad pixels. The full plan, price and model are on the US SaaS SEO page.
UK pages use British spelling, prices in pounds with VAT stated the way a finance team states it, and UK customer and sector examples where you have them. Mid-market UK deals often pass through a security questionnaire, so a page that states where data is hosted, how you handle UK GDPR and which certifications you hold, such as ISO 27001 or Cyber Essentials, answers the question before procurement asks it.
Tracking needs more care. Under PECR, the ICO's guidance allows analytics cookies without consent only under the statistical purposes exception, where statistics are the sole purpose and users get a simple, free way to object, so some visitors never appear in GA4. We count demos and signups in your CRM and report the consent decline rate next to every number. Bing matters more than US teams expect: StatCounter puts Bing at 18.33% of UK desktop search in September 2026, so Bing Webmaster Tools sits in the setup. The full plan is on the UK SaaS SEO page.
Germany, Singapore and Australia come next. We will open a SaaS page for each only after our first SaaS client case study is published, and each needs its own groundwork: German pages need a native German writer, because we do not publish machine-translated pages; Singapore pricing will be set from local agency quotes; and Australia is priced on a cross-industry proxy until a SaaS-specific rate source exists. Until those pages exist, we do not publish a price for those markets.
Each page type answers one moment in a B2B SaaS buying process. We build them in roughly this order, closest to a demo first, and adapt each one to the market it serves.
A buyer searching for alternatives to a tool has already decided to switch, and a buyer comparing two products holds a shortlist. Grow & Convert, as reported by Averi (2026), found versus keywords converting above 5% and comparison and alternatives keywords above 7.5% in an analysis of 95 bottom-of-funnel articles. Those are agency-reported figures, so we benchmark against your own analytics. Each page gets a fair comparison table, pricing bands, migration steps and the cases where the other tool fits better, because a page that claims to win on everything is easy to skip.
Budget is the last question before a demo request. We rewrite the pricing page and add cost explainers for your category, in dollars for US buyers and in pounds for UK buyers, so a champion can take a number to finance. We found no sourced conversion rate for pricing pages, so we measure them in your data.
Integration pages answer the stack question with real setup steps, supported triggers and actions, and they can scale through programmatic pages built from your docs data. Use-case and industry pages name the buyer's job in their own words, with a worked example sales reps can send in follow-ups. Google's spam policies name scaled content abuse, so every generated page needs real steps and a human review before it ships.
Security reviews come up in both markets under different names. US buyers ask about SOC 2; UK buyers often ask about UK GDPR, data location and Cyber Essentials. A page that answers those questions with facts you can evidence saves time in procurement and ranks for the searches buyers run before they send the questionnaire.
Buyers now ask assistants for a shortlist. One agency, Discovered Labs (2026), reports first AI search citations within 2 to 6 weeks, earlier than Google rankings; we treat that as directional. We track a fixed set of buyer prompts from month 1 and structure pages so they can be quoted: answer first, an FAQ, a date and a named author. Google's guidance on AI features says no special optimization is needed beyond sound SEO, so the work is clear, crawlable, well-sourced pages.
Many SaaS companies sell in the US and the UK from one site. That works, as long as you decide early which pages need a market version and which do not.
A page needs a market version when the answer changes: pricing in a different currency, a security or data hosting answer, a local integration, or competitors that differ by country. A page that would only swap color for colour does not need a copy. We list each page with its market rule in the keyword map, so nobody builds duplicates by accident.
Where you keep separate US and UK pages, Google's guidance is to tell it about localized versions with hreflang annotations, so each market sees its own page. Each version lists itself and its alternates, and a mistake on one side breaks the pair, so we check hreflang in the monthly crawl. Our international SEO service covers setups with more markets or languages.
Two markets should not mean two reporting systems. We keep one set of CRM fields for first touch and landing page, add a market property, and report pipeline by market in the same view. That lets you compare organic CAC between markets and move budget toward the one that pays back sooner.
Most agency pitches sound alike. These checks separate the ones that can move pipeline from the ones that move a rankings chart.
Ask for results in pipeline terms, with the definition used, and ask whether the client was a SaaS company. Be wary of logo walls without a story behind them and of traffic charts with no axis.
Our own answer, so you can hold us to the same test: CMBD has not published a SaaS client result yet. Our method comes from the founder's in-house role at Brain Station 23, a software development and IT services company, where SEO and paid search together took inbound pipeline to 43x in eight months, and service pages ranked for keywords in the US, the UK, the UAE, Malaysia and Bangladesh. The ranked keyword board on this page shows the positions, and the Brain Station 23 case study explains the work. That was in-house work, not a client engagement, and we say so wherever we use it.
A sound plan ships tracking, a keyword map built from sales calls, technical fixes and the first comparison pages in months 0 to 3. If month 1 is a calendar of 20 blog posts, the agency is optimizing for output you can count, not for demos. For a second market, ask what changes in the plan; if the answer is nothing, the plan was not written for that market.
Ask to see a real monthly report with the client's name removed. It should show demos and signups by landing page, with sourced and influenced pipeline as separate lines. Then read the contract for a written scope with deliverables per month, a minimum term you can live with (ours is three months), a clear notice period, and a clause that every account, page and document stays yours.
Any of these is a reason to slow down:
Discovered Labs (SaaS SEO agency pricing guide, February 2026, updated July 2026) puts US SaaS SEO budgets at $3,000 to $8,000 a month for companies at $2M to $10M ARR, and $10,000 to $25,000 a month at $10M to $50M ARR. For the UK, Whitehat SEO's pricing guide (updated 29 July 2026) lists mid-market B2B SEO at £2,500 to £5,000 a month for 30 to 50 hours of work. That guide is not SaaS-specific, so we treat it as a B2B proxy.
We price each market a little under our midpoint estimate of its published range: $5,000 a month in the US for companies at $2M to $10M ARR, and $4,500 a month in the UK, about £3,460 at a planning rate of $1.30 to £1. Larger scopes go by proposal: the US Scale plan for $10M+ ARR starts at $15,000 a month, and the UK Enterprise plan for several products or markets starts at $6,500. The pricing section sets them side by side.
We do not sell a smaller tier. Tracking, comparison pages, PR and conversion work each need hours every month, and a cheap retainer that drops any of them tends to produce traffic that never reaches the pipeline report. Judge any fee against cost per qualified opportunity over 12 months, next to what paid search costs you for the same opportunity.
Public agency timelines describe the same shape for B2B SaaS in both markets. Discovered Labs (February 2026, updated August 2026) puts foundation work in months 1 to 3, early signals in months 4 to 6, first marketing-sourced deals in months 7 to 9 and measurable revenue at months 9 to 12. Rock The Rankings (August 2026) says a brand new domain with no age or backlinks could take 12 to 24 months.
Single pages take a while. An Ahrefs 2025 analysis, as cited by Discovered Labs, found 1.74% of new pages reached the top 10 within a year, and most pages that did rank took 61 to 182 days. That is why we plan a portfolio of pages for each funnel stage, and why long-tail comparison queries usually rank before head terms. A second market on the same domain starts with the links you already have, while its own pages still need time to rank.
We give no ranking, traffic or revenue guarantees. We report what happened against your month 0 baseline, and the planning model shows how your starting point changes the curve.
Track the numbers that connect search to revenue, in this order, and split each one by market when you sell in more than one:
First Page Sage puts the B2B SaaS visit to lead average at 1.1% (client data January 2022 to August 2025), counting any conversion action. Naoma 2026, as summarized by SaaS Hero, puts the median visit to demo request rate at 1 to 3%. Kyle Poyar with ProductLed and ChartMogul found an 8% median free trial to paid rate across 200 B2B software products (January 2026, as reported by Userpilot). Two 2026 benchmark reports put median SaaS CAC payback at 15 to 16 months. None of these is specific to one market, so your own month 0 baseline is the number that counts.
Each market page carries its own plan, price and planning model. These services often sit next to a SaaS programme.
SaaS SEO pays when it is measured in demos and pipeline, built on the pages buyers read while they choose a vendor, and adjusted for the market the buyer sits in. The method is the same in the US and the UK; the spelling, currency, consent rules and price are not.
If you want to see where your organic channel stands in each market you sell in, pick your market above or book a strategy call. You leave with a month 0 baseline idea and a written scope if it fits.
In a 30-minute call we look at your organic traffic in each market you sell in, where your demos and signups come from, and which comparison and integration pages your buyers search for. You leave with a month 0 baseline idea and a written scope if it fits.