Law firm SEO services, Miami
South Florida callers look for a lawyer in their own language and near the court on their notice, from Hialeah and Doral to Fort Lauderdale. We set up a profile for every staffed office, write practice and courthouse pages your attorneys sign off, add Spanish or Creole pages only where your team answers in them, and report organic calls, consultations and signed cases every month.
By proposal from $7,000 a month
Customer success journey
Pick the profile nearest to your firm, swap the sample numbers for your own and step through the year. We treat Miami as a major metro, so visits rise more slowly than on our US page: directories, billboard advertisers and long-established injury firms already hold much of the region-wide search.
Crash and trucking firm competing with billboard budgets. Cases from the Palmetto, the Dolphin Expressway and I-95 arrive through referrals, radio and bus-bench advertising, while directories and heavily funded injury firms hold the city-wide clicks. Visits and fee are sample numbers. Visit to lead is a 3.5% assumption, about half the Ruler Analytics legal organic rate, and lead to signed is an 8% assumption, because many crash callers have property damage only or already have a lawyer.
Immigration firm taking calls in Spanish and Haitian Creole. Families call after a hearing notice from the immigration court at 333 South Miami Avenue or a USCIS letter, often in Spanish or Creole and often at night. The English site exists and the language pages do not. Visits and fee are sample numbers. Visit to lead uses 7.3%, the Ruler Analytics legal organic search rate, and lead to signed is a 15% assumption.
Criminal defense firm for arrests in Miami-Dade and Broward. Arrest and DUI calls come from relatives within hours of a booking, many of them on weekends and late at night, and the firm that answers first is usually the one hired. Visits and fee are sample numbers. Visit to lead uses the 7.3% Ruler Analytics rate. Lead to signed is a 12% assumption, since some callers only want bond information.
Divorce and custody firm with Coral Gables and Broward offices. Florida divorce and time-sharing guides pull readers from across the state, but the firm signs only clients near its Coral Gables or Fort Lauderdale office. Visits and fee are sample numbers. Visit to lead is a 2.5% assumption for guide-led traffic, and lead to signed is a 20% assumption.
Analytics, call tracking and each Business Profile sit in the firm's own accounts from day one.
The test-call records and the page archive.
A listings sheet with every login and office record.
The county and courthouse page templates.
Translated pages checked by a fluent attorney or staff member at the firm.
The review routine and an answer library for the intake team.
Press contacts and data sets kept in the firm's own folder.
Booking rules set up in the firm's own tools.
A channel report a managing partner can read in five minutes.
A checklist for opening each new office online.
The prompt list and the monthly results.
The revised intake script.
Every page, profile, archive and report. If the contract ends, all of it stays with the firm.
Expected and conservative use the ramps in the assumptions panel. Month 0 is your input with no change.
Non-branded, from your analytics
From organic visits a month
From calls, chats and web enquiries, month 0 to the month shown
Three columns, three intake steps. Move the month slider and the planning model shows how many calls and enquiries, booked consultations and signed cases your inputs produce that month, with the expected path beside the conservative one. A tall first column next to a short last one usually points to lost calls or unsigned consultations, not to a search problem.
98Conservative 98
27.7Conservative 27.7
7.8Conservative 7.8
Each filled dot stands for 10, expected case, in every column.
The first column is calls, chats and web enquiries and the last is signed cases, both from the model. The stages between are spaced evenly between those two numbers, which is an assumption, not a benchmark.
This is a planning model built from your inputs and public benchmarks, most of them published by agencies and software vendors. It is not a forecast and it promises no rankings, calls, consultations, signed cases or fees. A result for any firm, including the in-house result on this page, does not mean yours will be similar.
| Month | Organic visits a month, cons. | Organic visits a month, exp. | Calls, chats and web enquiries, cons. | Calls, chats and web enquiries, exp. | Signed cases, cons. | Signed cases, exp. | Fee value of signed cases, cons. | Fee value of signed cases, exp. | Cumulative, cons. | Cumulative, exp. |
|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 2,800 | 2,800 | 98 | 98 | 7.8 | 7.8 | $110K | $110K | $110K | $110K |
| 1 | 2,800 | 2,800 | 98 | 98 | 7.8 | 7.8 | $110K | $110K | $220K | $220K |
| 2 | 2,800 | 2,800 | 100 | 102 | 7.8 | 7.8 | $110K | $110K | $329K | $329K |
| 3 | 2,800 | 2,884 | 102 | 109 | 8 | 8.2 | $112K | $114K | $441K | $443K |
| 4 | 2,856 | 2,996 | 106 | 117 | 8.2 | 8.7 | $114K | $122K | $555K | $566K |
| 5 | 2,912 | 3,136 | 110 | 127 | 8.5 | 9.4 | $119K | $132K | $674K | $697K |
| 6 | 2,996 | 3,304 | 115 | 139 | 8.8 | 10.2 | $123K | $143K | $797K | $840K |
| 7 | 3,080 | 3,528 | 121 | 154 | 9.2 | 11.1 | $129K | $155K | $927K | $995K |
| 8 | 3,192 | 3,780 | 127 | 172 | 9.7 | 12.3 | $135K | $173K | $1.06M | $1.17M |
| 9 | 3,304 | 4,060 | 134 | 189 | 10.2 | 13.8 | $143K | $193K | $1.20M | $1.36M |
| 10 | 3,416 | 4,340 | 141 | 207 | 10.7 | 15.1 | $150K | $212K | $1.35M | $1.57M |
| 11 | 3,556 | 4,648 | 149 | 224 | 11.3 | 16.5 | $158K | $231K | $1.51M | $1.80M |
| 12 | 3,696 | 4,984 | 155 | 244 | 11.9 | 18 | $167K | $251K | $1.68M | $2.06M |
For each month m from 0 to 12: Organic visits a month(m) = V0 x VisitRamp(m). Calls, chats and web enquiries(m) = Organic visits a month(m) x C0 x ConversionRamp(m). Signed cases(m) = Calls, chats and web enquiries(m minus L) x P. Fee value of signed cases(m) = Signed cases(m) x Average fee per signed case. Cumulative fee value of signed cases = sum of fee value of signed cases from month 0 to m. Before month L, signed cases come from the month 0 level of calls, chats and web enquiries.
Each ramp is a multiplier on month 0, one per month. Month 0 is 1.00. Every multiplier is an assumption and is editable below.
| Multiplier | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 | M12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Visit ramp, expected | |||||||||||||
| Visit ramp, conservative | |||||||||||||
| Conversion ramp, expected | |||||||||||||
| Conversion ramp, conservative |
This is a planning model built from your inputs and public benchmarks, most of them published by agencies and software vendors. It is not a forecast and it promises no rankings, calls, consultations, signed cases or fees. A result for any firm, including the in-house result on this page, does not mean yours will be similar.
| In your model | Today (month 0) | Month 12, conservative | Month 12, expected |
|---|---|---|---|
| Organic visits a month per month | 2,800 | 3,696 | 4,984 |
| Calls, chats and web enquiries per month | 98 | 155 | 244 |
| Signed cases per month | 7.8 | 11.9 | 18 |
| Fee value of signed cases per month | $110K | $167K | $251K |
| Cumulative fee value of signed cases, months 0 to 12 | $1.43M if month 0 holds | $1.68M | $2.06M |
| Area | Today | Month 12 |
|---|---|---|
| Attribution | No one knows which calls came from search | Each call tagged with its page, office and language line |
| After hours | Night and weekend callers hear voicemail | Unanswered calls counted by hour, with callback rules |
| Map pack | One profile expected to cover three counties | A full profile for each staffed office |
| Pages | Practice pages written for all of Florida | Pages by county, courthouse and language the firm serves |
| Bar rules | Copy and testimonials never checked against Rule 4-7.13 | Each page version reviewed, dated and archived |
| Channel cost | Local Services Ads and organic judged on call counts | Cost per signed case by channel and county |
| Ownership | Logins spread across past vendors | Every account, page and report in the firm's name |
Playbook
Each card is a page type and the kind of search it answers, with your names in the brackets.
A caller hurt in Homestead rarely rings a firm whose map pin sits on Brickell Avenue. Each office your people work from gets its own complete Google Business Profile, with details that match every directory. Virtual suites and shared desks your staff do not use during business hours are left out, because Google's guidelines exclude them and a suspended profile brings no calls until it is restored.
People search for the place printed on their paperwork: the Gerstein Justice Building on NW 12th Street, the Lawson E. Thomas Courthouse Center on NW 1st Avenue, the immigration court at One Riverview Square. A plain guide to what happens there, approved by your attorneys, meets that search and ends with a number to call.
Florida's 2023 civil remedies law cut the negligence deadline to two years and bars recovery for anyone found more than 50% at fault for their own harm. Callers want to know what that means for them. We write explainers your attorneys approve, describe the law as it reads and never predict a result.
More than half of Miami-Dade residents were born outside the United States in 2024, and Cuba, Haiti and Colombia lead the foreign birthplaces in Florida. We publish a Spanish or Creole page only when someone at the firm answers in that language, and we repeat the statements the Bar requires in that language too.
Florida's advertising rules apply to websites in full. Past results must be objectively verifiable, testimonials need a disclaimer that others may not get the same result, and board certified or expert wording needs the basis Rule 4-7.14 sets. Every page is reviewed, dated and archived, and your ethics counsel signs off the final wording.
Local Services Ads sit above the map in many South Florida legal searches. We help set them up per office, dispute leads that are not cases and compare cost per signed case with organic in Miami-Dade, Broward and Palm Beach.
Proof
43x
The founder ran SEO and paid search in-house at Brain Station 23, a software development and IT services company. The method was tracking first, then the pages closest to an enquiry, then links and conversion work. It took inbound pipeline to 43x in eight months. That was SEO and paid search together for an IT company, not a law firm, so read it as proof of method, not as a legal result.
Source: Brain Station 23 internal data, founder's in-house role; published as a multiple only
S & F Consulting, a company formation, licensing and accounting consultancy and a CMBD client
Real keywords for S & F Consulting, each with its Google position and the country searched from. S & F Consulting is not a law firm; CMBD has no law firm case study yet. Positions only.
Ranked in
Source: Ahrefs organic keywords export for sfconsultingbd.com, 16 Oct 2026. Positions are Ahrefs positions on that date, shown as keyword, position and country only.
Illustration of the goal
Illustration: a Google search for your keyword, with Your brand in the first result, above Competitor 1, Competitor 2 and Competitor 3.
Illustration of the goal, not a promise and not a client result. Competitor 1 to 3 and positions 2 to 4 are placeholders and appear only in this drawing. CMBD has no law firm case study yet.
Pricing
From $7,000a month, by proposal
A firm with 5+ attorneys or 2+ offices in one case type, serving one or two of Miami-Dade, Broward and Palm Beach
By proposal, scoped above $7,000 a month
Firms with several case types or offices across Miami-Dade, Broward and Palm Beach, and injury firms competing for the whole region
Fit
FAQ
The Miami, Fort Lauderdale and West Palm Beach metro had about 6.25 million people in 2024 (Data USA), and its injury, DUI and immigration searches are crowded with directories, ads and firms that have built links for years. We price it at our major metro rate from $7,000 a month and use a slower visit ramp in the planning model for the same reason.
Subchapter 4-7 of the Rules Regulating The Florida Bar, which applies to websites like any other advertising. Rule 4-7.12 asks for a responsible lawyer and a bona fide office location, Rule 4-7.13 bars predictions of success and unverifiable past results, and Rule 4-7.14 governs board certified and expert wording. Website content is exempt from filing under Rule 4-7.20(g), but other ads may need filing. Your ethics counsel confirms the final wording.
Map results follow real, staffed offices. We work the counties where you have one and reach callers elsewhere through case type and courthouse pages, without inventing addresses that Google would suspend.
Yes, when someone at the firm takes calls in that language and a fluent attorney or staff member checks each page. Rule 4-7.12(c) also requires the statements the Bar asks for to appear in each language a page uses.
Months 0 to 3 go on tracking, office profiles and page structure. County, courthouse and language queries usually move first. The model on this page shows expected and conservative paths from your own numbers; it is a planning tool, not a promise.
No. Our first law firm client will run as a pilot, with day 90 figures published only with the firm's consent. The proof on this page is the founder's in-house work at an IT services company, shown as a multiple, and ranked keywords for S & F Consulting, a company formation, licensing and accounting consultancy and a CMBD client, not a law firm.
We cite these as directional, and say so where a figure is secondary.
Guide
A warehouse worker in Doral is rear-ended on the Palmetto and an adjuster calls before he has seen a doctor. A mother in Little Haiti finds a hearing notice for her son addressed to One Riverview Square. A man in Pembroke Pines spends Saturday night trying to find out how bond works after his brother's arrest in Miami Beach. Each of them picks up a phone, types the problem and the place, opens a few firms and calls the one that seems to understand their county, their court and their language.
Law firm SEO services in Miami are the work of putting your firm on that short list and making your page the one that gets the call. That means office profiles in the right county, case type pages written the way South Floridians describe their problem, guides to the buildings named on their paperwork, Spanish or Creole pages where your staff speak those languages, and intake that answers at 9 pm. It also means staying inside the Rules Regulating The Florida Bar, which treat a website like any other advertisement.
This guide covers South Florida's market in numbers, how people across the three counties search, the courts and agencies your pages should explain, the Florida Bar advertising rules, the 2023 changes to injury law, language pages, intake and what a sensible programme costs and reports. Every figure has a source listed at the end, and anything we could not verify is marked as a planning assumption.
Strip away the jargon and law firm SEO is a count: how many people found the firm in Google, in Google Maps or in an AI answer, how many of them called or wrote, and how many of those conversations ended in a signed engagement letter. Rankings and traffic matter only because they feed that count. A report that stops at positions tells a managing partner almost nothing about whether the money was well spent.
South Florida bends that work in three directions. First, the market is regional rather than city-sized: the City of Miami is a small slice of a metro that runs from Homestead to Jupiter, across Miami-Dade, Broward and Palm Beach counties, each with its own courts. Second, it is multilingual, and a large share of callers would rather explain an arrest, a crash or a deportation notice in Spanish or Haitian Creole than in English. Third, Florida regulates lawyer advertising in detail, and its rules reach the firm's website in full.
A sensible programme therefore starts with three questions the firm can answer in an afternoon: where do our attorneys actually work, which case types pay the bills, and which languages do our people answer the phone in? Pages, profiles and links follow from those answers, and the monthly report is written in the firm's own terms of calls, consultations and signed cases.
The figures below come from Data USA profiles built on Census Bureau data and from the Rules Regulating The Florida Bar. They describe how spread out and how multilingual the people your firm serves are, which is what shapes the page plan.
A firm that writes one page for Miami misses most of the region. Someone in Pembroke Pines or Boca Raton searches with their own city or county in mind, and the court that will hear the case sits in Fort Lauderdale or West Palm Beach, not downtown Miami. The foreign-born figures, meanwhile, are a clear public signal that language pages deserve a place in the plan, provided the phones can match them.
The habits below are patterns we plan pages around, not measured shares. The firm's own call log and Search Console data confirm which ones matter for its practice.
Few callers type a textbook practice area. They type the event and the place: crash on the Palmetto, hit by a truck on I-95 in Broward, arrested in Miami Beach, slip and fall at a Doral warehouse. The place matters because it names the court, and people assume a lawyer close to that court knows how it runs. Pages built on the event and the county match these searches far better than a single statewide page.
Many South Florida searches start in Spanish, and a meaningful number of Haitian families search or call in Creole. The words differ from a literal translation: people write abogado de accidentes, abogado de inmigracion or abogado para divorcio, often with the neighbourhood attached. A page in the caller's language only helps if the person who picks up the phone can carry on the conversation in it.
Arrest calls come from relatives within hours of a booking. Crash calls follow the first insurer contact. Immigration calls follow a hearing notice or a detention. Many of these searches happen on a phone, many outside office hours, and the caller tends to ring two or three firms in a row. The firm that answers, in the right language, usually gets the consultation.
Searchers copy what is printed on their paperwork: the name of a justice building, the immigration court address, the words petition for benefits on a workers' compensation form. Firms that publish a plain guide to each of those places catch a steady stream of specific, high-intent queries that larger competitors rarely bother to answer.
For local searches the map pack often appears before any website. Callers compare stars, read a few recent reviews and look at the distance to the office before they open a single page. That is why the office profiles come before most of the content work in the plan.
A good courthouse guide is written by or for your attorneys, uses the official building name and address, explains what usually happens on a first visit and ends with a direct line to intake. These are the institutions South Florida callers search for.
The Eleventh Judicial Circuit of Florida serves Miami-Dade County from several buildings. Its own list includes the Lawson E. Thomas Courthouse Center at 175 NW 1st Avenue, the Richard E. Gerstein Justice Building at 1351 NW 12th Street, the Miami-Dade County Children's Courthouse at 155 NW 3rd Street and the Osvaldo N. Soto Miami-Dade Justice Center at 20 NW 1st Avenue, all in Miami.
It also runs branch and regional courthouses: Coral Gables at 3100 Ponce de Leon, Hialeah at 11 East 6th Street, the Harvey Ruvin Justice Center at 15555 Biscayne Boulevard in the north of the county and the South Dade Justice Center at 10710 SW 211 Street. A caller from Cutler Bay and a caller from Aventura may be sent to different buildings, so a page that names the right one earns trust quickly. Your attorneys confirm which division sits where before a guide goes live.
The US Department of Justice lists the Miami Immigration Court at One Riverview Square, 333 South Miami Avenue, Suite 700. Hearing notices name that address, and families search for it in English and Spanish. A guide covering arrival, security, interpreters and what to bring, reviewed by your immigration attorneys, answers that search directly.
In Florida a contested workers' compensation claim goes to the Office of the Judges of Compensation Claims. Under section 440.192 of the Florida Statutes an employee files a petition for benefits there, and an employee represented by an attorney must file electronically. Injured hotel, construction, airport and port workers search for what that petition means and how long it takes, which is a natural answer page for a workers' compensation practice.
Under section 26.021 of the Florida Statutes, Broward County makes up the Seventeenth Judicial Circuit and Palm Beach County the Fifteenth. A firm with an office in either county should treat it as a market of its own, with pages that name its courthouses and communities, rather than as a footnote to a Miami page.
Florida's lawyer advertising rules sit in Subchapter 4-7 of the Rules Regulating The Florida Bar. Rule 4-7.11 says they apply to every form of communication, including websites, social networking and video sharing, and to any lawyer who advertises legal services in Florida or targets Florida residents. The comment to the rule is plain: websites are treated the same as other advertising media. The points below are the ones we design pages around; your ethics counsel has the final word on wording.
Every advertisement must name at least one lawyer or the law firm responsible for its content and give the city, town or county of one or more bona fide offices where the lawyer who will do the work is based. If matters will be referred out, the page must say so. For multilingual sites the rule matters even more: any statement the subchapter requires must appear in each language used in the advertisement. A Spanish page therefore carries its required statements in Spanish, not only in an English footer.
An advertisement may not contain anything a prospective client could read as a prediction or guaranty of success, and references to past results are allowed only if they are objectively verifiable. Descriptions of a lawyer's skill, experience or record must also be objectively verifiable. The comment gives examples of lines that cross the line, such as a promise to get money for injuries, and notes that statements about the legal process, such as protecting a client's rights, are generally acceptable.
Two further points matter for SEO. Testimonials must reflect the person's own experience, must not be written by the lawyer or rewarded with anything of value, and must carry a disclaimer that a prospective client may not obtain the same or similar results. And subdivision (b)(12) bars anything that leads someone searching for a particular lawyer or firm to contact a different one without knowing it, which is worth remembering before anyone suggests pages built on a competitor's name.
A lawyer may say board certified only if certified under the Florida Certification Plan, or by an accredited or comparable program, and the advertisement names the area and the certifying organisation. Specialist and expert claims need certification or an objectively verifiable basis in education, training or experience, and a firm-wide claim needs a disclaimer when it is not true of every lawyer. We use these words only where your attorneys can show the basis, and we name The Florida Bar as the certifying body where it is.
A lawyer may not send a written solicitation about personal injury, wrongful death or an accident to the person involved, or a relative, until more than 30 days after the accident. This governs mail and direct messages, not a page that someone finds through search, which is one reason organic search suits injury firms: the caller comes to you.
Most advertisements must be filed with The Florida Bar at least 20 days before they are first used. Information on the lawyer's own website is exempt from that filing requirement under Rule 4-7.20(g), but it must still meet every other rule. Paid search ads, sponsored social posts and other placements are a different question, and we flag them to your ethics counsel rather than assume an exemption.
Governor Ron DeSantis approved CS/CS/HB 837, the civil remedies bill published as chapter 2023-15, on 24 March 2023, with immediate effect. The Florida Senate summary lists the main changes: a shorter limitation period for negligence actions, new standards for proving medical expense damages, a presumption against liability for multifamily residential property owners that carry out specified security measures, and new standards for bad faith actions.
Two of those changes now appear in the statutes as plain rules that callers ask about. Section 95.11(5)(a) places an action founded on negligence among the actions that must be brought within two years. Section 768.81(6) says that in a negligence action any party found more than 50 percent at fault for their own harm may not recover damages, with an exception for medical negligence. People who were hurt a year ago now search for whether they are out of time, and people who think they were partly to blame search for whether they can still claim.
Car crash callers also run into Florida's no-fault system. Section 627.736 requires personal injury protection with a limit of $10,000 in medical and disability benefits, and the medical benefit applies when the injured person receives initial services and care within 14 days of the accident. That 14-day rule is a useful fact for an injury firm to publish, because a caller who learns it early may still be inside the window.
Pages on these topics should explain the law as it reads, name the deadline clearly and leave the advice to a consultation. They should never predict what a particular case is worth, which both the Bar rules and common sense rule out.
Each case type brings its own vocabulary and its own intake problem. The examples below are the kind of queries we plan pages around; the firm's call log and Search Console data decide which ones are built first.
Crash work draws heavy competition in South Florida search and in paid advertising alike. Callers search by road, vehicle and city: truck accident on the Turnpike, Uber crash in Brickell, motorcycle accident in Hialeah. Broad terms such as Miami car accident lawyer belong to firms with years of links and large budgets, so a newer programme wins first on county, road and vehicle pages, on HB 837 and PIP explainers and on the map close to each office.
Immigration searches are driven by documents: a notice to appear, a hearing date at Riverview Square, a USCIS request for evidence, a relative held at a detention centre. Many come in Spanish or Creole and many come at night. Pages that explain each document in the caller's language, reviewed by an immigration attorney, usually move faster than English pages because fewer firms write them well.
Defense searches are urgent and local: DUI arrest in Miami Beach, first appearance after an arrest in Broward, how bond works in Miami-Dade. The caller is often a parent or partner, not the defendant. Short, factual pages about what happens in the first 48 hours, linked to a number that is answered at weekends, do more for this practice than long essays.
Family law readers research for weeks before they call, and Florida's own vocabulary, such as time-sharing and parenting plans, shows up in their searches. Guides attract statewide traffic, so the pages that sign clients are the ones tied to the counties where the firm practises, with clear next steps and a confidential way to make contact.
Injured workers search after a claim is denied or checks stop, and their questions are practical: how to file a petition for benefits, whether they can see their own doctor, what a mediation involves. Pages in Spanish and Creole matter here too, because many of these workers are more comfortable in those languages.
After the partial collapse of Champlain Towers South in Surfside on 24 June 2021, Florida passed SB 4-D, Building Safety, approved on 26 May 2022, which requires condominium and cooperative associations to carry out milestone inspections on certain buildings. Owners and boards now search for what an inspection, a reserve change or a special assessment means for them. For a real estate or community association practice these questions are a natural content line, written with care and without frightening anyone.
A language page is a promise that the conversation can continue in that language. We build one only when an attorney or intake staff member takes calls in it, and a fluent person at the firm checks every page before it goes live. A Spanish page that leads to an English-only voicemail costs the firm more than it earns.
Spanish is the usual starting point for South Florida firms, given the foreign-born shares in Miami-Dade and Broward and the size of the Cuban and Colombian communities in Florida. Haitian Creole is the next candidate for firms that serve North Miami, Little Haiti or parts of Broward, and Portuguese can matter for firms with Brazilian clients. The firm's own call log, not a census table, decides which ones are worth building.
Florida adds a rule that many agencies miss. Under Rule 4-7.12(c), any statement the advertising rules require must appear in each language the advertisement uses. That covers the responsible lawyer, the office location and any testimonial or referral disclaimer, so the Spanish version carries them in Spanish.
Every language page is tracked on its own line. If a language produces no consultations after a fair test, we say so and move the budget elsewhere.
A Miami programme is built from a few page and profile types, each tied to one of the search habits above. The list grows only when the call log shows demand.
One page per case type for each county the firm serves, naming the court, the filing location and what the client can expect next. Each is approved by a named attorney, dated, archived and ends with a direct line to intake.
Google's guidelines exclude virtual offices and locations a business does not staff during its stated hours, and a suspended profile stops calls overnight. We set up profiles only for real offices and keep the name, address and phone details identical across the site, the profiles and the directories.
Plain guides to the buildings and offices named on clients' paperwork: the circuit courthouses, the immigration court and the workers' compensation process. They draw precise searches and give intake staff a page to send to nervous callers.
Short pages for the questions intake hears every week: the two-year deadline, the 14-day PIP rule, the 50% fault bar, what a first appearance is. Each one links to the case type page that signs the case.
A page per attorney with bar admission, languages spoken, the courts they appear in and any certification stated in the form Rule 4-7.14 requires. These pages help both searchers and AI answers connect the right lawyer to the right query.
Local links come from real participation, not purchases. Bar and community groups such as the Miami-Dade Bar, formerly the Dade County Bar Association, the Cuban American Bar Association, founded in 1974, and the Gwen S. Cherry Black Women Lawyers Association, formed in 1985, run events, pro bono projects and publications where a firm's attorneys can contribute. Data stories built from public crash or workplace figures by county give local and Spanish-language media a reason to cite the firm. Any sponsorship is disclosed.
Reviews shape which firm a caller picks from the map, and Florida's rules shape how a firm can use them. A testimonial on the firm's own site is advertising, so it must describe the person's own experience, cannot be drafted by the firm or paid for with anything of value, must represent what clients generally experience and must carry the disclaimer that a prospective client may not obtain the same or similar results.
On Google we set up a request that goes out after a matter closes, offers nothing in return and never asks for a particular star rating. Replies to reviews never confirm that the reviewer was a client and never discuss a matter, because confidentiality duties do not stop at the edge of a review site. We never buy reviews, never gate them and never write them, and we would decline a firm that asked.
Many cases lost to search are lost after the person has already found the firm. The call goes to voicemail at 9 pm, the Spanish speaker reaches an English-only receptionist, the web form sits unanswered until the next afternoon. In Clio's 2024 secret shopper study of 500 firms, as summarised by the Illinois Supreme Court Commission on Professionalism, only 40% answered the phone and 33% replied to email. Whatever the exact share in South Florida, the gap is where much of the value of SEO leaks away.
That is why the first month includes evening and weekend test calls to every published number, in each language the firm advertises, and month 7 adds booking rules and same-day callbacks for arrests, detentions and new crash calls. The intake log records county, case type, language and outcome, so the firm can see where callers drop out.
None of this needs new software. It needs a tracking number on each page and profile, a short log the intake team really fills in and a monthly review with the managing partner. When fewer callers are lost, the same search visibility produces more signed cases.
South Florida has no shortage of agencies selling to law firms, and their proposals are hard to compare side by side. The questions and warning signs below help separate a programme you can measure from one you cannot.
Put the same questions to every agency and compare the written answers.
Any of these should slow the decision down.
Almost every published price for law firm SEO comes from an agency, so read each one as a vendor's view. 12AM Agency (updated July 2026) gives $3,500 to $6,500 a month for mid-size metros and $7,000 to $12,000+ for hyper-competitive cities, naming New York, Los Angeles and Houston as examples. On The Map Marketing quotes $3,000 to $15,000 a month for law firm SEO in general.
We price Miami at our US major metro rate, from $7,000 a month by proposal. 12AM Agency does not name Miami, so this placement is our own judgment, based on a metro of about 6.25 million people in 2024 according to Data USA and on how crowded injury, DUI and immigration searches are across the three counties. Firms outside the major metros are priced on our US page at $4,500 a month for personal injury and family law and $3,500 for criminal defense and immigration.
A three-month minimum applies. Advertising spend, any Florida Bar review fees and paid directory fees are paid by the firm directly to the provider. Prices are in US dollars, and the firm's accountant confirms any Florida or local tax treatment. See the pricing section above for what each tier includes.
The timeline below is a planning assumption based on how this kind of programme usually unfolds, not a promise. The 12-month path on this page shows the same steps month by month and lets you enter your own numbers.
Programmes slow down when attorney review takes weeks, when the site is hard to edit, when profiles are suspended or locked inside an old vendor's account, and when nobody logs call outcomes. Each of these can be fixed, and we raise them in the first month rather than at the 12-month review.
A monthly report should fit on one page and use the firm's own language. These are the lines we report, all drawn from the firm's own accounts and compared with month 0.
Our law firm SEO services hub explains the method we use in every market. The pages below cover the wider US programme and services that can run beside a Miami programme or on their own.
People who need a lawyer in South Florida search under stress, often on a phone, often after dark and often in Spanish or Creole. They call the firm that names their county and court, explains the next step in their language, follows the Florida Bar rules and picks up when they ring. SEO is the work of making your firm one of the few they find and measuring which pages turn into signed cases.
To see where your firm stands, read our pricing above and book a 30-minute strategy call. You leave with a baseline of your organic calls and consultations whether or not you hire us, and we make no ranking, case or fee guarantees.
In 30 minutes we look at your office profiles, your county and language pages and how many search calls become consultations. The baseline is yours to keep whether or not you hire us.