Law firm SEO services, United Kingdom
People across the UK search for a family solicitor in Leeds, an employment lawyer in Bristol or a conveyancer in Cardiff, then compare two or three firms before they ring. We build the town pages, office profiles, fee pages and enquiry tracking that win that comparison, written to the rules of the jurisdiction you practise in. Each month is reported as enquiries, initial consultations and new instructions from organic search.
From $3,500 a month (about GBP 2,630), ex VAT
Customer success journey
Choose the starting point that sounds most like your firm, swap in your own numbers, then step through the year one month at a time: the work we deliver, the signals you should notice and what stays with the firm. The charts and the pipeline show enquiries, consultations and new instructions on two paths, expected and conservative, drawn to the same scale.
Regional firm with offices in several towns. A firm with branches across, say, West Yorkshire or the West Midlands, doing conveyancing, wills and family work. Most clients arrive through estate agents, past clients and walk-ins, and each branch is invisible beyond its own high street. Visits and fee are sample numbers (fee about GBP 2,000). Visit to enquiry is a 3.5% assumption, roughly half the Ruler Analytics legal organic rate, because branch pages are thin. Enquiry to instruction is a 15% assumption.
Employment practice acting for staff and employers. Dismissed employees search in a hurry and employers search before a tribunal hearing. Both sides now expect to see a price, because unfair and wrongful dismissal claims fall under the SRA Transparency Rules. Visits and fee are sample numbers (fee about GBP 4,000). Visit to enquiry is a 5% assumption. Enquiry to instruction is a 12% assumption, because many callers want free advice only.
Conveyancing team competing on quotes. Buyers and sellers request three quotes and pick on price, speed and reviews. Traffic is healthy and the quote form converts, but quotes are rarely chased. Visits and fee are sample numbers (fee about GBP 1,200). Visit to enquiry uses 7.3%, the Ruler Analytics legal organic search rate (26 May 2026). Enquiry to instruction is a 25% assumption for quote requests.
Firm in Scotland or Northern Ireland. A practice in Glasgow, Edinburgh, Aberdeen or Belfast whose pages are outranked by guides written for English law. Readers land, see the wrong court names and leave. Visits and fee are sample numbers (fee about GBP 3,000). Visit to enquiry is a 4% assumption. Enquiry to instruction is a 15% assumption.
Analytics, call tracking and every Business Profile are set up under the firm's own logins from the first week.
The test report and a fix list your reception and intake staff can work through without us.
A directory sheet with every login and the exact branch details used everywhere.
Page templates the firm can reuse for a new branch or a new practice area.
A written review routine your staff follow after each closed matter.
A library of answers your intake team can send by email or text.
The press list and the data files, stored in the firm's shared drive.
Booking rules, forms and follow-up templates set up inside the firm's own tools.
A channel report a managing partner can read in five minutes.
A launch checklist for every new branch.
The prompt list and each month's results.
The revised intake script.
Every page, profile, report and process. Ending the contract leaves all of it with the firm.
Expected and conservative use the ramps in the assumptions panel. Month 0 is your input with no change.
Non-branded, from your analytics
From organic visits a month
From enquiries by phone, form and chat, month 0 to the month shown
Three stages side by side. Drag the month scrubber and each stage fills with the enquiries, initial consultations and new instructions the planning model works out for that month, with the expected and the conservative path shown together. The drop between the first stage and the last is where UK firms lose work most often: a voicemail on a Saturday, a web form answered two days late, a quote that never gets followed up.
87.5Conservative 87.5
33.9Conservative 33.9
13.1Conservative 13.1
Each filled dot stands for 10, expected case, in every column.
The first column is enquiries by phone, form and chat and the last is new instructions, both from the model. The stages between are spaced evenly between those two numbers, which is an assumption, not a benchmark.
This is a planning model built from your inputs and public benchmarks, most of them published by agencies and software vendors. It is not a forecast, a promise or a guarantee of rankings, enquiries, consultations, instructions or fees. Past results of any business, including the in-house result shown on this page, do not guarantee a similar outcome for your firm.
| Month | Organic visits a month, cons. | Organic visits a month, exp. | Enquiries by phone, form and chat, cons. | Enquiries by phone, form and chat, exp. | New instructions, cons. | New instructions, exp. | Fee value of new instructions, cons. | Fee value of new instructions, exp. | Cumulative, cons. | Cumulative, exp. |
|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 2,500 | 2,500 | 87.5 | 87.5 | 13.1 | 13.1 | $35K | $35K | $35K | $35K |
| 1 | 2,500 | 2,500 | 87.5 | 87.5 | 13.1 | 13.1 | $35K | $35K | $70K | $70K |
| 2 | 2,500 | 2,525 | 89.3 | 91.9 | 13.1 | 13.1 | $35K | $35K | $105K | $105K |
| 3 | 2,550 | 2,625 | 92.8 | 100 | 13.4 | 13.8 | $36K | $37K | $140K | $141K |
| 4 | 2,600 | 2,750 | 97.4 | 110 | 13.9 | 15 | $37K | $40K | $177K | $181K |
| 5 | 2,700 | 2,925 | 103 | 122 | 14.6 | 16.5 | $39K | $44K | $216K | $225K |
| 6 | 2,800 | 3,150 | 109 | 137 | 15.5 | 18.3 | $41K | $49K | $257K | $274K |
| 7 | 2,925 | 3,400 | 116 | 152 | 16.3 | 20.5 | $43K | $55K | $301K | $328K |
| 8 | 3,050 | 3,700 | 123 | 170 | 17.4 | 22.8 | $46K | $61K | $347K | $389K |
| 9 | 3,200 | 4,000 | 131 | 188 | 18.4 | 25.4 | $49K | $68K | $396K | $457K |
| 10 | 3,350 | 4,325 | 140 | 206 | 19.7 | 28.1 | $52K | $75K | $448K | $532K |
| 11 | 3,500 | 4,650 | 147 | 225 | 20.9 | 30.9 | $56K | $82K | $504K | $614K |
| 12 | 3,625 | 5,000 | 152 | 241 | 22.1 | 33.7 | $59K | $90K | $562K | $703K |
For each month m from 0 to 12: Organic visits a month(m) = V0 x VisitRamp(m). Enquiries by phone, form and chat(m) = Organic visits a month(m) x C0 x ConversionRamp(m). New instructions(m) = Enquiries by phone, form and chat(m minus L) x P. Fee value of new instructions(m) = New instructions(m) x Average fee per instruction (USD). Cumulative fee value of new instructions = sum of fee value of new instructions from month 0 to m. Before month L, new instructions come from the month 0 level of enquiries by phone, form and chat.
Each ramp is a multiplier on month 0, one per month. Month 0 is 1.00. Every multiplier is an assumption and is editable below.
| Multiplier | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 | M12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Visit ramp, expected | |||||||||||||
| Visit ramp, conservative | |||||||||||||
| Conversion ramp, expected | |||||||||||||
| Conversion ramp, conservative |
This is a planning model built from your inputs and public benchmarks, most of them published by agencies and software vendors. It is not a forecast, a promise or a guarantee of rankings, enquiries, consultations, instructions or fees. Past results of any business, including the in-house result shown on this page, do not guarantee a similar outcome for your firm.
| In your model | Today (month 0) | Month 12, conservative | Month 12, expected |
|---|---|---|---|
| Organic visits a month per month | 2,500 | 3,625 | 5,000 |
| Enquiries by phone, form and chat per month | 87.5 | 152 | 241 |
| New instructions per month | 13.1 | 22.1 | 33.7 |
| Fee value of new instructions per month | $35K | $59K | $90K |
| Cumulative fee value of new instructions, months 0 to 12 | $454K if month 0 holds | $562K | $703K |
| Area | Today | Month 12 |
|---|---|---|
| Source of work | Nobody can say which enquiries came from search | Every enquiry carries its page or branch profile in the enquiry log |
| Response | Missed calls and slow web replies go uncounted | Missed calls and reply times per branch reviewed each month |
| Regulatory pages | Price and complaints pages written once and never checked | Price, complaints and badge checks repeated every quarter |
| Local maps | One profile for the head office, branches missing | A complete profile for every staffed branch, matching every directory |
| Practice pages | One page per practice for the whole country | Pages per practice and town, signed off by a named solicitor |
| Channel cost | Paid and organic judged on clicks and calls | Cost per instruction by channel and practice area |
| Ownership | Logins held by past agencies and web developers | Every account, page and report in the firm's name |
Playbook
Each card is a page type and the kind of search it answers, with your names in the brackets.
Someone facing a dismissal or a divorce searches the problem and the place. We write a page for each practice area in each town where the firm has staffed offices or regular clients, naming the right tribunal or court centre and the fee basis, and a solicitor signs off each one.
For residential conveyancing, uncontested probate, immigration applications, employment dismissal claims, summary motoring offences, debt recovery up to GBP 100,000 and business premises licensing, the SRA requires published prices. We turn those pages into clear fee guides that also rank, and check the complaints page, SRA number and digital badge.
The map pack shows three firms. Each staffed branch gets its own complete profile with practice categories, real opening hours and the same details used on the Law Society's Find a Solicitor. Addresses where nobody from the firm works are left out, because Google's guidelines do not allow them.
Scotland and Northern Ireland have their own law, courts and regulators, and some clients in Wales prefer to deal in Welsh. A guide written for English courts misleads a reader in Glasgow or Belfast, so we write separate pages wherever the law, the process or the words differ.
Since April 2025 the DMCC Act bans fake reviews and hidden incentives, and the SRA Code protects client confidentiality. Requests go to every client when a matter closes, with no reward attached, and replies never confirm who was a client.
Rankings are wasted if the phone rings out on a Saturday or a quote goes unanswered. We track enquiries per page, test every branch line and web form, and report missed calls and reply times beside rankings.
Proof
43x
The founder ran SEO and paid search in-house at Brain Station 23, a software development and IT services company. The method was tracking first, then the pages closest to an enquiry, then links and conversion work. It took inbound pipeline to 43x in eight months. That was SEO and paid search together for an IT company, not a law firm, so read it as proof of method, not as a legal result.
Source: Brain Station 23 internal data, founder's in-house role; published as a multiple only
S & F Consulting, a company formation, licensing and accounting consultancy and a CMBD client
Real keywords for S & F Consulting, each with its Google position and the country searched from. S & F Consulting is not a law firm; CMBD has no law firm case study yet. Positions only.
Ranked in
Source: Ahrefs organic keywords export for sfconsultingbd.com, 16 Oct 2026. Positions are Ahrefs positions on that date, shown as keyword, position and country only.
Illustration of the goal
Illustration: a Google search for your keyword, with Your brand in the first result, above Competitor 1, Competitor 2 and Competitor 3.
Illustration of the goal, not a promise and not a client result. Competitor 1 to 3 and positions 2 to 4 are placeholders and appear only in this drawing. CMBD has no law firm case study yet.
Pricing
$3,500a month (about GBP 2,630), ex VAT
UK firms with 10+ fee earners or 2+ branches, in one or two practice areas
From $4,700a month, by proposal
Firms with several practice areas or a branch network across one or more regions
By proposal
Firms with offices in England or Wales and in Scotland or Northern Ireland
Fit
FAQ
The first three months go on tracking, regulatory page checks, branch profiles and page structure. Town and practice searches usually move before national terms, and the planning model on this page shows an expected and a conservative path from your own figures. Both are estimates, not promises.
Yes, by proposal. Scotland and Northern Ireland have their own law, courts and regulators, the Law Society of Scotland and the Law Society of Northern Ireland, so we write separate pages wherever the process or the terms differ and have a solicitor qualified in that jurisdiction approve them.
We write so that nothing is inaccurate or misleading, including about fees, avoid implying outcomes, and keep client matters confidential. Price pages follow the Transparency Rules where they apply. A named solicitor at your firm approves every page, because your regulator holds the firm responsible, not the agency.
National terms like that are held by firms and claims businesses with years of links and large budgets. We start with searches that sit closest to an instruction: the matter, the town and the question. If a national term is out of reach in year one, we say so at the start.
The firm does. Every account is opened in the firm's name from the first week, and every page, profile and report stays with you if the contract ends.
Not yet. Our first UK legal client will be a pilot, with interim results published at day 90 with the firm's consent. The evidence on this page is the founder's in-house method at an IT services company, shown as a multiple, and ranked keywords for S & F Consulting, a company formation, licensing and accounting consultancy and a CMBD client, not a law firm.
We cite these as directional, and say so where a figure is secondary.
Guide
Most people who need a solicitor in the UK have never instructed one before, or did so years ago for a house purchase. They start with a search, open three or four firms in new tabs, and decide within minutes which one to ring. Law firm SEO services in the UK are the work that puts your firm in those tabs and makes your pages the ones that earn the call.
This guide is written for partners and practice managers at firms with ten or more fee earners or several branches. It explains how UK clients choose, what your regulator expects to find on your website, how the four legal jurisdictions change the pages you need, what the work costs and how to judge whether it is paying. Every figure carries a source, and anything we could not source is marked as an assumption. If you want our pricing first, it sits higher up this page.
Search engine optimisation for a law firm is not a different discipline from SEO for any other service business, but three things make it harder. The subject matter is high stakes for the reader, so search engines look harder for signs of expertise and trust. Every page is regulated publicity, so a claim that would be routine for a plumber can breach your regulator's code. And many of the people searching are anxious, short of time and comparing you with a firm two streets away.
In practice the work falls into five parts: pages that match how people describe their problem, branch profiles that put each office on the local map, evidence of trust that a regulated buyer looks for, enquiry handling that converts the visit, and measurement that follows each enquiry through to an instruction. Rankings matter only because they lead to the last of those.
The firms that do well from search treat it as a channel with a cost per instruction, the same way they would judge a referral arrangement with an estate agent or a spend on paid search. That framing changes which pages get written first. A divorce guide that attracts readers from across the country may look good in a traffic report and bring almost no work, while a plain page on settlement agreement fees in one city can fill a solicitor's diary.
The UK legal sector is large, spread well beyond London and crowded with regulated firms competing for the same local searches. A few published figures set the scale.
The Legal Services Consumer Panel runs an annual tracker survey of people who have used legal services in England and Wales. Its 2025 survey of 3,750 users, carried out between 20 February and 7 April 2025 and published in July 2025, gives the clearest public picture of how buyers behave.
44% of consumers shopped around before choosing a provider in 2025, the highest share the survey has recorded. Comparison was most common for family matters (54%) and housing problems as a tenant (53%), and least common for criminal charges (22%).
For SEO this means the work does not end at a page one ranking. A buyer who opens your page and a competitor's in adjacent tabs is reading both, and the page that answers price, process and timing more clearly tends to get the call.
Among those who shopped around, price was the thing most often compared (56%), followed by reputation (48%) and the location of an office (31%). Independent verification of service quality (27%) and access to an ombudsman (15%) both rose in importance in 2025.
Each of those maps to a page element you control: a clear fee guide, reviews and accreditations, branch details and maps, and a complaints page that names the Legal Ombudsman.
Past use of the firm and recommendations from family and friends remain the most common routes to a provider. Yet 57% of consumers who received a recommendation still looked for more information before getting in touch. A referred client who finds a thin, out of date website can still go elsewhere.
When the Panel asked for the first time in 2025 how important it was that a provider was regulated, 89% said it mattered, more than any other factor. Reputation (86%) and price (84%) followed. Showing your regulator, SRA number and digital badge clearly is therefore a conversion task as well as a compliance one.
Consumers in Wales were less likely to feel they had a choice of provider (77% against 84% overall) and more likely to use a firm they or their family had used before (27%). For a firm with offices in Cardiff, Swansea or North Wales, that argues for pages that make it easy for a new client to compare you, not just for existing clients to find you.
The United Kingdom is one search market but not one legal market. A page that is correct in Manchester can be wrong in Edinburgh, and a reader notices quickly.
Solicitors are regulated by the Solicitors Regulation Authority under the SRA Standards and Regulations, and service complaints that the firm cannot resolve go to the Legal Ombudsman. Most UK search volume and most of the competition sit here, so this is where the Transparency Rules, the SRA Code and the CAP Code shape every page.
Scotland has its own legal system, its own courts and its own regulator, the Law Society of Scotland. Complaints about service go to the Scottish Legal Complaints Commission. Property work follows a different process, with missives and a Home Report, and family law differs from the English rules. A Glasgow or Aberdeen firm needs pages that use Scottish terms throughout, or readers conclude the firm is not local.
Solicitors in Northern Ireland are regulated by the Law Society of Northern Ireland, and the courts and procedures are distinct from those in England and Wales. Belfast and Derry firms often compete against guides written for English law, which gives a well written local page a real opening.
Some firms in Wales serve clients who prefer to deal in Welsh. Welsh-language pages are worth building only where a fee earner can take the call and run the matter in Welsh. A translated page that leads to an English-only reception desk does more harm than having no page.
For firms in England and Wales, the SRA's Transparency Rules set out information that must appear on the website. The current version has been in effect since 11 April 2025. These pages are compliance items, but they are also some of the most searched pages a firm can publish, because they answer the question buyers compare most.
Firms that advertise any of these services must publish price information: residential conveyancing, the administration of an uncontested estate, immigration applications and appeals at the First-tier Tribunal (excluding asylum), summary-only road traffic offences dealt with at a single magistrates' court hearing, and employment tribunal claims for unfair or wrongful dismissal, for both employees and employers. For business clients the list adds debt recovery up to GBP 100,000 and licensing applications for business premises.
The published information must cover the total or average cost or the charging basis, the experience and qualifications of the people doing the work, likely disbursements, VAT, what the price includes and excludes, and when a client may pay under a conditional fee or damages-based agreement. It must be clear, accessible and prominent on the site.
The website must also publish the firm's complaints procedure, including how and when a client can complain to the Legal Ombudsman and to the SRA. Authorised firms must show their SRA number and the SRA digital badge prominently. Letterhead and emails must show the authorisation number and the words authorised and regulated by the Solicitors Regulation Authority.
The SRA Code of Conduct requires publicity, including information about charges, to be accurate and not misleading (paragraph 8.8), and requires client affairs to be kept confidential (paragraph 6.3). The CAP Code, enforced by the Advertising Standards Authority, adds its own rules on misleading claims. In practice that rules out invented case outcomes, comparative claims you cannot prove and replies to reviews that confirm someone was a client.
We check each of these items in month 2 and again every quarter. A price page that ranks well but quotes last year's fees is a regulatory problem and a conversion problem at the same time.
The way people search differs by practice area, and so does the page that wins the instruction. These are the patterns we plan around.
Family enquiries are where shopping around is highest in the Panel's data. Searches mix the place and the worry: divorce solicitor in a town, child arrangements, financial settlement on divorce. Readers want to know how the process works, what it costs and whether they will have to go to court. Fixed fee options, a clear first appointment offer and pages that explain the stages in plain words do most of the work.
Since 31 May 2021, the small claims limit for road traffic injury claims in England and Wales has been GBP 5,000, up from GBP 1,000, and minor claims can be made through the free Official Injury Claim service without legal help. Low-value road traffic work has largely left the search market. Personal injury pages now earn their keep on employer liability, serious injury, clinical negligence and public liability claims, where the reader needs to understand no win no fee terms and what they may pay at the end.
Paid search is expensive in this practice area. Whito puts UK personal injury cost per click at GBP 15 to 30 (Q1 2026 auction data), which is one reason organic visibility for long-tail injury and town searches is worth building.
Employees search in the days after a dismissal or a settlement offer, often on a phone and outside working hours. Employers search before a tribunal hearing or a restructure. Both sides are covered by the Transparency Rules for unfair and wrongful dismissal claims, so a clear fee page is required anyway. Pages on settlement agreement reviews, early conciliation and tribunal stages convert well because they match the moment the reader is in.
Conveyancing is price led and quote driven. Buyers request several quotes, often prompted by an estate agent, and choose on price, speed and reviews. The Panel found price mattered more to people using conveyancing services (90%) than to buyers overall. A quote form that responds fast, a published fee table and a follow-up step for unaccepted quotes usually matter more than another blog post. Law Society accreditation through the Conveyancing Quality Scheme is a trust signal worth showing.
Immigration searches are urgent and often made in a language other than English. Prices for immigration applications, excluding asylum, must be published under the Transparency Rules. Firms also compete in search with advisers regulated by the Immigration Advice Authority, previously the Office of the Immigration Services Commissioner, so a solicitor firm should state plainly who regulates it and what that means for the client.
Older clients dominate this area, and the Panel found that over 55s were more likely than average to use a firm they or their family had used before (28% against 19% overall). Searches for probate fees, uncontested estate administration and lasting powers of attorney are steady all year. Published probate prices are required, and the Law Society's Wills and Inheritance Quality Scheme is a recognisable badge for this audience.
Most UK firms we look at have one page per practice area for the whole country, one Business Profile for the head office and a fee page buried in the footer. The structure below replaces that.
One page per practice area per town where the firm has a staffed branch or a steady flow of clients. Each one names the court centre or tribunal that applies, the solicitors who handle the work in that office, the fee basis and how to book a first meeting. We do not create pages for towns the firm does not serve, because they mislead readers and rarely hold their rankings.
The local map results show three firms for most legal searches. Each staffed branch gets its own profile with accurate categories, real opening hours and photos from the firm's own library. Google's guidelines do not allow a profile at an address where the business has no staff during stated hours, so serviced mailing addresses are left out.
Branch details must match everywhere a buyer might check: the Law Society's Find a Solicitor, the firm's own site, legal directories and data aggregators. Law Society accreditations such as Lexcel, the Conveyancing Quality Scheme and the Wills and Inheritance Quality Scheme belong on the relevant practice pages, along with individual accreditations your solicitors hold.
Fee guides start from the Transparency Rules list and extend to any practice where the firm can give a fixed fee or a realistic range. They are written so a reader can see what is included, what is extra, what VAT adds and what happens if the matter becomes more complex.
Answer pages cover the questions your reception team hears every week, written in plain English and approved by a solicitor. Solicitor profiles show admission dates, accreditations, languages spoken and the kind of matters each person handles, which supports both the reader's decision and Google's assessment of expertise.
Reviews influence both the local map ranking and the buyer's choice, and the rules on how you collect them tightened in 2025. The Competition and Markets Authority published its fake reviews guidance (CMA208) on 4 April 2025, alongside the review provisions of the Digital Markets, Competition and Consumers Act 2024 that took effect that month. Businesses must not write or commission fake reviews, must not hide incentives behind reviews, and must take steps to prevent and remove fake or misleading review information.
For a law firm the safe routine is simple. Ask every client at the close of a matter, not only the ones you expect to be happy. Offer nothing in return. Never write reviews on behalf of clients or staff. When replying, thank the reviewer without confirming they were a client or saying anything about their matter, because the SRA Code's confidentiality duty applies to public replies too. If a review is false, use the platform's reporting process rather than arguing in public.
Ruler Analytics found that 56.3% of legal conversions on its platform were phone calls (26 May 2026). That makes the phone the most common point of failure. A call that rings out at lunchtime or reaches a voicemail on a Saturday morning is lost to the next firm in the search results.
We start every engagement by testing this: calls to each branch at different times, test enquiries through each web form, and a record of how long each one takes to get a reply. We do not publish a UK benchmark for response rates, because we could not find a reliable one, so the baseline is your own.
From there the work is practical. Tracked numbers show which page produced each call. Calls are recorded only with a clear notice to callers and a reason that fits UK GDPR. Cookie consent on the site follows the PECR rules enforced by the Information Commissioner's Office. The enquiry log records whether the caller had a legal matter, whether there was a conflict, whether a consultation was booked and whether the firm was instructed. That log is what turns SEO reporting from traffic into instructions.
Most agencies that pitch to solicitors will show rankings and traffic charts. These questions separate the ones that can bring instructions from the ones that bring visitors.
Ask each agency to answer these in writing. Vague answers to the first two are the most common warning sign.
Promises of a page one ranking for a national term within a few months. Offers to supply reviews. Pages for towns where the firm has no presence. Case studies with outcomes you cannot verify. Contracts that leave the website, the profiles or the tracking numbers in the agency's name. Any of these should end the conversation.
Published UK figures are thin, and most come from agencies. The most detailed recent source we found is Whito's research on solicitor marketing costs, based on UK market data as of Q1 2026. It lists solicitor SEO retainers at GBP 1,000 to 2,000 a month for basic work, GBP 2,000 to 3,500 for standard work and GBP 3,500 to 5,000 or more for comprehensive work, and states that a retainer below GBP 1,000 is unlikely to move the needle in legal search.
For comparison with paid search, Whito gives UK cost per click ranges of GBP 15 to 30 for personal injury, GBP 8 to 18 for divorce and family, GBP 6 to 15 for employment law and GBP 5 to 12 for conveyancing, and blended cost per client ranges of GBP 400 to 900 for personal injury, GBP 250 to 600 for family, GBP 200 to 500 for employment and GBP 80 to 200 for conveyancing.
Our Standard tier is $3,500 a month, about GBP 2,630 at GBP 1 = $1.33, which places it inside Whito's standard band and below its midpoint. Comprehensive scopes start from $4,700 a month by proposal, and firms practising in more than one UK jurisdiction are scoped by proposal. Prices exclude VAT. Because CMBD supplies from outside the UK, a VAT-registered UK firm normally accounts for VAT on our invoices under the reverse charge, as HMRC's VAT Notice 741A explains in section 5.6 for B2B general rule services. Where VAT is charged on your own fees to clients, the standard rate is 20%.
There is a three-month minimum, because the first quarter is spent on tracking, compliance checks, branch profiles and page structure, and none of that shows in rankings straight away.
Timelines depend on the firm's starting point, the competition in each town and how quickly pages are approved. The pattern below is the one our planning model uses, and the ramps behind it are assumptions you can change in the 12-month path above.
Slow approval of copy is the most common delay we see. Others are branch details that differ between directories, a site that is hard to edit, and practice areas where national claims businesses hold the first page. We flag each one in the monthly report with what it is costing in time.
A monthly report for a law firm should fit on one page and lead with instructions, not rankings. These are the lines we report, by practice area and by branch.
Our main law firm SEO services page explains the method across every market we serve. Firms based only in the capital can start with the London page below. The other services listed here can run alongside a law firm programme or on their own.
UK clients compare firms more than they used to, and they compare on price, reputation, location and regulation. A firm that publishes clear fee guides, keeps a complete profile for each branch, writes pages for the towns and jurisdictions it actually serves and answers every enquiry promptly is giving buyers what they look for. SEO is the work of making sure they find it first.
If you would like to see where your firm stands today, our pricing is above and a strategy call takes 30 minutes. You will leave with a baseline of your organic enquiries whether or not you hire us. We make no ranking, instruction or fee guarantees, and every number we report is measured against that baseline.
In a 30-minute call we review your branch profiles, your practice and price pages and how many search enquiries reach a consultation. You leave with a baseline whether or not you work with us.